Strategic Marketing Advisor

About the Opportunity

At Chelsea Ford Co., we're building the media company that levels the playing field for independent CPG brands - the founders battling supermarket private label and Big CPG's dominance.

We believe great brands are built on innovation, authenticity, and refusal to compromise - and that's exactly how we're building our company. We're expanding globally in 2026, and we need a Strategic Marketing Advisor to architect our next chapter.

More will be revealed to the right candidate.

📍Location: global applicants welcome but work is to be delivered during Australian Eastern Time business hours.

About the Role & Project

We're seeking an experienced Strategic Marketing Advisor for project-based work (with potential to transition to ongoing engagement, if desired) to build the marketing foundation for our company expansion.

This is not a marketing coordinator role. We need a marketing leader. An operator who can think critically and strategically. Someone who can analyse markets, build brand architecture, and create revenue-generating marketing systems - not someone to execute social media posts, design graphics or needs guidance in order to deliver tasks.

• Engagement Type: Project-based contract
• Location: Remote (global applicants welcome but work is to be delivered during Australian Eastern Time business hours)
• Responsible To: Chelsea Ford, CEO
• Start Date: January 2026

Why Join Chelsea Ford Co?

Chelsea Ford Co. is the go-to provider for emerging and challenger Consumer Packaged Goods (CPG) brands across Asia-Pacific.

In today’s rapidly evolving retail marketplace, supermarkets are increasingly prioritising their private label products, dominating shelf space and presenting a formidable challenge for smaller brands.

This industry shift not only poses a threat to the survival of independent brands but also risks stifling innovation and limiting the choices available to consumers.

As emerging and challenger brands contend for visibility amid heightened competition, there’s a genuine concern that unique, diverse and sustainable products may fade into obscurity. 

By throwing support behind these smaller players, we’re not just preserving the variety that consumers cherish, but also cultivating a marketplace where integrity is paramount, and innovation is celebrated. This commitment results in a shopping experience that is not only broad and diverse but also sustainable, offering consumers choice within a vibrant and responsible retail marketplace.

What We Need1. Market Assessment & Opportunity AnalysisObjective: Quantify and map our accessible market globally. For example; market size, audience segmentation, channel analysis, competitive landscape, and white space opportunities.

2. Brand Strategy & Architecture (Parent Brand)Objective: Define the Chelsea Ford Co., overarching identity, promise, and organising logic. Articulate the brand’s core idea, values, personality and the role it plays in the market. Establish how the brand shows up, communicates, and behaves - providing a cohesive framework that informs all sub-brands, programs and touchpoints.

3. Product Positioning (Individual Activations/Offerings)Objective: Define the distinct role, audience, and value of each activation, product or program within the Chelsea Ford Co. ecosystem. Ensure every offering has its own sharp point of view, clear benefits, and differentiated message.

Key outputs include target segment clarity, problem/solution framing, value messaging, reasons to believe, naming considerations (if required), and how each offering ladders up to Chelsea Ford Co. brand’s promise while retaining its own identity and purpose.

4. Marketing Channel StrategyObjective: Identify the most effective marketing channels to reach profit targets with our budget and team constraints. For example; channel prioritisation, content strategy, measurement framework, and 12-month marketing calendar.

What You Look Like

Must Have:

• 8+ years marketing experience, with at least 3 years in strategic/leadership roles
• Proven experience in CPG, media, or digital products
• Strong analytical skills: you work from data and insights, not assumptions
• Brand strategy expertise: you understand how to build and position brands
• Revenue mindset: you think like a business owner, not just a marketer
• Digital-first marketing experience: podcasts, content marketing, community building
• Excellent written communication: your deliverables will be strategic documents
• Comfortable with ambiguity: we're building something new; there's no playbook

Bonus Points:

• Experience building media companies or podcast networks
• Global market experience (US, UK, APAC)
• Membership or subscription product experience
• Direct-to-consumer brand background
• Understanding of independent/emerging brand challenges

Not Required:

• Graphic design or creative execution
• Social media content creation
• Event planning or coordination