LinkedIn Social Media Specialist

TL;DR: Are you passionate about social media and have experience posting on behalf of companies and thought leaders specifically on LinkedIn? Are you constantly analyzing the posts in your feed, learning new trends, and implementing new ideas? You may be the perfect fit for this part-time LinkedIn Social Media Specialist position.

The ideal candidate is a strong copywriter and independent problem-solver, as well as meticulous, thorough, and disciplined. They enjoy working with different clients, can juggle multiple priorities, and work at a faster-than-average pace. This person is outgoing, enthusiastic, and connects easily with others.

Is this you?

• You have managed social media accounts for companies and thought leaders on LinkedIn.
• You are an active user on LinkedIn, familiar with the platform’s social content, algorithm, and hashtags.
• You are passionate about LinkedIn as a social platform for companies and thought leaders to share their insights.

What’s in it for you:

• Flex your social media marketing skills
• Work with great clients and participate in marketing meetings
• Work remotely with a flexible schedule, and with a fun team & great clients

Interested? Then read on!

THE ROLE:

As a LinkedIn Social Media Specialist, you’ll work with clients to understand their brand, voice, message, and offer to create social media posts with eye-catching images and compelling copy.

KEY OBJECTIVES:

• Communicate with clients to understand their business, personality, target audience, and content topics.
• Create eye-catching and effective social posts.
• Write succinct copy that engages readers.
• Design visually appealing social images with the client’s brand in mind.
• Increase engagement rates with social strategies and tactics.
• Minimize social post creation time and time to launch using best practices, templates, and creative skills, so that ROI is realized quickly.
• Advise clients on social best practices.

DUTIES, RESPONSIBILITIES, SKILLS:

• LinkedIn social strategy: Strategize for upcoming content based on LinkedIn updates and past performance. Stay familiar with LinkedIn’s social content, algorithm, and hashtags. Analyze social metrics and can make adjustments to the strategy as needed.
• Development of social media posts: Review drafted content and graphics, and provide feedback and edits for optimization. Draft new social copy and graphics.
• Social copy: Experienced in crafting posts for LinkedIn and know how to succinctly get to the point. Able to write in the client’s voice as a product expert, in a way that is understandable by people who have no knowledge of the company.
• Graphic design: Well-versed in the best practices of LinkedIn social graphics and have experience with Canva.
• Ability to work in a team and interact with clients as needed.

REQUIREMENTS:

• Active LinkedIn user
• Strong copywriting skills
• Illustrates visual design capabilities and has an eye for aesthetics
• Must have a strong grasp of social media marketing fundamentals
• 3+ years of relevant experience
• Creative writing, communications, marketing or media-related degree
• B2B experience required, agency/tech experience preferred
• Availability for 10-20 hours per week

Pay Rate: $25-42/hour

Candidate location: US or Canada