This is a performance marketing role, not a brand design or organic social role. We’re looking for a creative professional who understands direct-response creative and knows how to turn hooks, customer pain points, offers, and marketing concepts into ads designed to drive clicks, conversions, and sales. You should have hands-on experience creating both static ads and short-form video ads, including UGC-style creative, and be comfortable producing multiple creative variations, testing different hooks and visual directions, and iterating based on performance data.
What You’ll Do
- Design performance-driven static and short-form video ads for Meta (Facebook & Instagram) and other paid social channels
- Create UGC-style, testimonial, product-focused, motion, and AI-generated ad creatives
- Turn hooks, customer pain points, offers, and marketing concepts into compelling direct-response creative
- Create multiple ad variations to test different hooks, messaging, formats, layouts, and visual directions
- Use motion, typography, subtitles, and animation to improve creative performance
- Use AI image and video generation tools as part of your day-to-day creative workflow
- Analyze creative performance and iterate based on results and feedback
- Collaborate closely with the creative strategist and marketing team on concepts, tests, and winning creative directions
- Move quickly and manage a high volume of creative in a fast-paced performance marketing environment
- 5+ years of professional design experience
- Proven hands-on experience creating paid social performance creative for DTC, e-commerce, or B2C brands
- Strong experience creating Meta (Facebook & Instagram) ads
- A portfolio that clearly demonstrates real paid social / performance marketing work, not primarily branding, organic social, or general graphic design
- Professional experience creating both static ads and short-form video ads, including UGC-style creative
- Strong understanding of direct-response creative, hooks, conversion-focused advertising, and creative testing
- Ability to create and iterate multiple creative variations based on performance data
- Strong hands-on experience using AI image and video generation tools for marketing creative
- Strong design fundamentals across typography, composition, hierarchy, and visual storytelling
- Proficiency in Figma, Photoshop, Premiere Pro, and After Effects
- Strong English communication skills and an understanding of U.S. consumer marketing
- Experience working at a DTC/e-commerce brand or performance marketing/creative agency is a strong plus
- DTC health, wellness, or subscription experience is a plus
What’s In It For You
- A challenging role with a high level of ownership in a unique business environment
- Work with the latest technologies
- Fully remote work
- Competitive salary
- 20 calendar days of paid vacation
- Professional growth opportunities
- Supportive international team
