Asia Marketing Manager-Bilingual (Online Crypto Casino)

Our client is looking for an experienced, data-driven Asia Marketing Manager with strong local market insights to help us expand into the Asian markets—including China, Vietnam, Japan, Korea and developed Asian countries. 

• Build Growth Channels: Harness your network of affiliates, KOLs, influencers, and community/online forums to rapidly establish traffic pipelines that drive user acquisition and conversions during our early growth stage.
• Shape Market Strategy: Design and execute impactful marketing strategies across Asian markets to boost brand visibility and accelerate user growth.
• Localize Campaigns: Lead localized initiatives — from digital ads and content marketing to community engagement and influencer partnerships — tailored to resonate with diverse audiences.
• Optimize with Data: Track market trends and user behavior, continuously refining acquisition strategies and conversion funnels for maximum efficiency.
• Craft the Message: Develop culturally relevant brand storytelling and promotional content that aligns with our platform’s vision and speaks directly to our target audience.
• Collaborate Across Teams: Partner with product, design, tech, and customer support teams to ensure seamless execution of marketing initiatives.
• Stay Ahead: Deliver actionable market insights and competitor analysis to adapt strategies quickly and stay one step ahead of the industry.

Job Requirements:

• Apply only if you have proven work experience in the online crypto casino / iGaming industry.
• 3+ years of marketing experience, preferably in iGaming, crypto, esports, gaming platforms, or online gambling.
• Strong connections across online & offline channels: affiliates, KOLs, livestreamers, influencers, forums, communities, and private traffic networks.
• Ability to scale user acquisition rapidly using these networks.
• Familiar with Asian marketing channels: Telegram, TikTok, Xiaohongshu, Twitch, Kick, influencer/affiliate partnerships, communities, and sports-focused livestream platforms.
• Experience in overseas Asian markets: China, Vietnam, Japan, Korea, and other developed Asian countries.
• Proven success in brand building, campaign planning, and user growth.
• Ability to independently plan and execute brand campaigns that drive measurable engagement.
• Well-versed in platforms such as Telegram, Discord, crypto forums, and Asian user communities.
• Proficient in data analysis tools, with a results-driven and self-motivated mindset.
• Comfortable working in a fully remote environment with strong cross-functional communication.
• Strong English communication skills (written & spoken).
• At least one Asian language (Chinese, Vietnamese, Japanese, Korean, or others) is required.