Lead Designer

Opportunity for Impact

We're looking for a Lead Designer to architect the visual identity of a brand changing how women experience menopause and perimenopause. This isn't just a design job — it's a systems job with a sharp eye. Your first and most important responsibility is to define what we look like everywhere we show up, and build the design system, guardrails, and examples that let every team produce on-brand creative at scale.

We want our design to be bold, editorial, and unapologetic — to leave behind the soft-pink, stock-photo shorthand that has defined women's healthcare for decades and to match the way our voice challenges a medical status quo that has dismissed women for just as long. The visual identity you build will be the primary vehicle for that mission — the thing that makes a woman feel seen in a category that has long made her feel invisible. Getting it right matters enormously.

Reporting to the Head of Creative, you'll turn our mission into a living visual system: identity principles, layout and typography rules, color and photography direction, motion standards, and real examples teammates can reach for every day. You'll also art direct and design the highest-impact work yourself. This is a senior IC role — craft-first, hands-on, and deeply collaborative, in a fast-paced, high-volume environment where we ship and learn quickly.

The right person thinks in systems and designs with a sharp, irreverent edge — without ever losing sight of the fact that you're designing for women's health. You obsess over the detail, but you also know how to codify what makes a great piece of design so others can replicate it.

Key ResponsibilitiesVisual Identity & Design System

• Define and document our visual identity from the ground up — typography, color, layout, illustration, photography, motion, and the reasoning behind each choice
• Build and maintain a practical design system that teammates across marketing, product, clinical, and CX can actually use — with components, templates, channel-specific rules, and real examples — and evolve it as the brand grows
• Lead design onboarding and critique so everyone producing customer-facing creative understands how we look and why
• Serve as final visual reviewer on high-stakes work and as the internal visual standard-bearer, keeping creative consistent, current, and compliant while pushing the brand forward

Design & Campaigns

• Art direct and design high-impact creative across the full range: campaign concepts, landing pages, paid and organic social, video, product moments, lifecycle, OOH, and packaging
• Partner with the Head of Creative, Lead Copywriter, and brand team to concept integrated campaigns across performance, brand, and social — trading feedback on words and visuals to sharpen the work
• Direct photography, illustration, and video — casting, styling, look and feel — so every shoot and every asset feels unmistakably on-brand
• Support creative positioning for new product launches and service expansions, from identity work through go-to-market assets

Collaboration & Mentorship

• Serve as the connective tissue for visual identity across the business — keeping creative consistent, on-brand, and on-journey wherever we show up
• Collaborate across teams — from copywriters and video editors to Growth Marketing and CX — to define testing roadmaps, build reusable creative, and align on visual standards
• Manage, brief, review, and coach freelance designers, illustrators, and photo/video partners on the design system
• Elevate junior designers through review, coaching, and clear standards — without needing direct reports to do it

Performance & Innovation

• Bridge performance and brand — design that drives immediate conversion while building long-term brand equity
• Ship variants, inform testing roadmaps, and bring fluency in conversion principles and creative testing to everything you produce
• Leverage AI and emerging tools to move faster without losing craft, in a high-volume environment where resourcefulness is a competitive advantage

Education & Experience

• 8+ years of professional design experience across brand and performance at an agency or in-house team
• Proven impact in a high-growth DTC is a must
• Demonstrated experience building or meaningfully evolving a brand visual identity or design system, with artifacts you can walk us through — guidelines, Figma libraries, component systems, training materials
• Outstanding portfolio showing range: integrated campaigns, performance creative, product and brand launches, typography-led work, and photo/video art direction
• Bold, conceptual, and clinically sharp — able to translate complex health information into design that is honest, accessible, and visually airtight, and comfortable partnering with medical and regulatory reviewers without losing the vision
• Advanced expertise in Figma and Adobe CC; working fluency with motion tools (After Effects, Rive, or similar) a plus
• Experience mentoring or directing other designers, even without formal direct reports
• Fluency with creative ops and project management tools (e.g., Asana)
• Bachelor's degree in Graphic Design, Visual Communication, or a related field — or equivalent experience

Preferred

• Women's health, healthcare, or DTC wellness experience strongly preferred — you care about this category, or you're ready to care deeply
• Comfort designing in a regulated category alongside medical, clinical, or legal reviewers

We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Company Overview

Alloy Health is the leading direct-to-consumer women's digital health company providing women with expert care, trusted information, and personalized solutions to feel their best in perimenopause and menopause. Alloy is the only platform connecting women in all 50 states and Washington, D.C. with physicians trained specifically in menopause care. Our model offers longitudinal, one-on-one access to expert doctors who guide women through their full midlife journey, from the first symptoms to long-term maintenance. This includes not only care for hormonal health and menopause, but also solutions for weight management, skin and hair changes, sexual wellness, and more. Alloy provides clinical care, ongoing education, and a supportive community that empowers women to make informed decisions and feel like themselves again. Female-founded and female-led, Alloy isn't just changing access to care, we're changing the conversation. Our team includes nationally recognized experts in women's health and aging, and our work has been featured in The New York Times, The Washington Post, Vogue, Women's Health, Forbes, Oprah Daily, CBS Sunday Mornings, The Today Show and more.

Compensation & Benefits

Annual Salary: $130,000 - $170,000

At Alloy, you will be joining a kind, passionate & driven team, with a mission and a sense of humor. As part of the early team, you'll have real autonomy, ownership, accountability within a flexible work environment. Benefits include:

• Competitive salary & equity package with mid-stage equity
• Comprehensive health benefits (medical, dental, vision)
• Company paid Short and Long Term Disability, Life Insurance
• 401K
• Fully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expenses
• Flexible time off policy

As part of our commitment to ensuring a legal workforce, Alloy Health, Inc. participates in E-Verify, an electronic system used to verify employment eligibility. Your employment eligibility will be confirmed through the E-Verify system. For more information about E-Verify, please visit www.dhs.gov/E-Verify.

E-Verify Participation NoticeRight to Work Poster

Equal Employment Opportunity

We are committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, or veteran status.

Point of Contact

Alloy Women's Health has retained Employment Practices Group to manage this search. Please complete an application to register your interest. We appreciate your desire to stand out amongst the crowd, but please do not contact Alloy directly.