PR & Media Relations Specialist (Freelance)

Description Bou is a new-school Nordic brand company that builds future-ready brands across design, marketing, development, and communications. We believe that ideal teams thrive on diverse experience-this is why we created Bou & Co, our curated freelancer platform that enables close collaboration between Bou and top independent creatives, connecting them with engaging, forward-thinking clients. We are now expanding our network and seeking a PR & Media Relations Specialist to support a tech company in the energy sector with proactive media outreach across Sweden and the Netherlands. This role is ideal for someone with a strong journalistic instinct, sharp pitching skills, and a deep understanding of how to shape compelling stories for the right audiences.

• Lead proactive PR and media relations efforts for a tech client in the energy field.
• Produce press materials, including media pitches, press releases, briefing documents, and story angles.
• Drive direct media outreach, identifying and pitching relevant journalists across national tech and business media, energy sector publications, and regional outlets.
• Collaborate closely with Bou and the client to shape the right media strategy—developing new pitch angles, identifying high-potential media targets, and advising on opportunities.
• Support media preparation, including messaging, talking points, and handling potential inbound media requests.
• Work in a client-facing role, as part of a coordinated PR effort while leveraging your own media expertise.

Requirements

• 5+ years of experience in PR, media relations, or journalism—ideally with experience in tech, energy, sustainability, or B2B sectors.
• A journalistic background is a strong plus, with a natural ability to recognize what makes a story newsworthy.
• Pitching is a must—you know how to craft angles that land and how to build relationships with journalists.
• Dutch-speaking (native or fluent) and comfortable engaging with media across the Netherlands.
• A strategic communicator who enjoys shaping narratives, challenging assumptions, and uncovering new story opportunities.
• Organized, proactive, and confident in client-facing collaboration.

Benefits If you’re a skilled PR and Media Specialist looking for new freelance opportunities, we’d love to hear from you! Please note that we can only consider candidates who have submitted their profiles to our freelancer platform, so be sure to complete your profile there. https://freelancers.bou.co/ If your profile matches what we are looking for, we will be in contact you via email with a more comprehensive brief of the project, and additionally you can be considered for other upcoming freelancer projects as well.