Social Media Marketing Manager

Influencers & Social Media Manager

• The RoleIn this role, the Social Media Manager plays a key role in defining, executing, and evolving the social media and influencer marketing strategies that elevate the brand’s presence and drive engagement across key platforms

• ResponsibilitiesCreate annual social marketing strategies to grow affinity, awareness, engagement and followers
• Define annual clear goals, along with strategy, content calendar and tactics to meet goals
• Create monthly content calendar plans, building social grid and aligning with seasonal and holiday moments that are on brand and align with follower interest
• Develop strategy to acquire new followers
• Manage social media channels, including Meta, TikTok, YouTube & Pinterest
• Request and obtain creative assets ongoing in partnership with Project Manager and Designer
• Create caption copy and content to keep followers engaged (including promotions, tips and tricks, partnerships, product changes, non-promotional content such as how products are created, educational content about the brand, testimonials)
• Maintain brand voice and authenticity across channels, monitoring and replying to comments
• Schedule content (includes UTM links for posts, scheduling ongoing + boosted posts)
• Influencer relationship management: Build and nurture strong relationships with influencers, ambassadors, and key third-party agencies to drive meaningful partnerships and amplify brand storytelling
• Influencer sourcing & negotiation: Identify and engage with relevant influencers for campaigns, negotiating contracts and deliverables that ensure maximum ROI while maintaining strong influencer relationships
• Work closely with internal teams (Design, Retail, Digital, and Creative) to ensure seamless integration of social and influencer programs into broader marketing initiatives
• Campaign Execution & Performance: Oversee the execution of influencer campaigns, ensuring high-quality content, timely delivery, and alignment with brand goals
• Continuously optimize for engagement and conversion
• Pull reporting weekly and monthly, sharing performance to goals and insights (key drivers, wins, opportunities)
• Keep stakeholders informed through ongoing communication weekly and monthly
• Ensure tracking in place to measure performance
• Glean insights from social monitoring tools
• Monitor comments, replying and providing customer care support as needed
• Data-Driven Insights: Utilize social media and influencer marketing analytics tools to monitor campaign performance and provide actionable insights
• Act as social media expert, determining strategy across existing social platforms and evaluating opportunities to expand across new platforms
• Establish best practices across channels
• Launch new platforms that align with brand, target audience and new, emerging trends
• Ensure messaging aligns with brand calendar
• Schedule posts, set up UTM tracking & create social grids
• Monitor competitive trends
• Manage relationships with industry vendors to stay on top of social media best practices
• Trend Monitoring & Adaptation: Stay on top of viral & platform trends, challenges, and content formats to ensure the brand remains culturally relevant and adapts quickly to new social media dynamics

• Skills & CompetenciesExperience managing social media platforms at an agency or in house
• Comfortable launching new marketing platforms
• Experience with social media tools (Sprinklr)
• Keen understanding of how to craft effective social media strategies
• Excellent organization, attention to detail, ability to multitask, meet deadlines, problem solve and prioritize
• Ability to up-level and clearly communicate strategies while at the same time able to execute campaigns at the tactical level
• Detailed analytical skills, understanding success metrics (reach, clicks, engagement, shares, likes, followers)
• Comfortable pulling reporting via platforms & directing actionable insights to meet goals
• Critical thinker, leveraging expertise to optimize each marketing channel