Freelance Email & SMS Marketing Specialist

✨ We’re Hiring: Email & SMS Marketing Specialist ✨

Location: Remote / WFH

Job Type: Freelance (flexible around study schedules)

About Circular Clothing Co.

We’re Circular Clothing Co. - a new Aussie resale startup reimagining secondhand fashion for the next generation. Our online marketplace makes it easy (and genuinely cool) to shop and sell preloved clothes. With over 3,500+ curated pieces already live, we’re helping style-obsessed, sustainability-minded shoppers ditch fast fashion without ditching the vibe.

We’ve got the vision, the branding, the product, and the platform. Now we need someone to help us turn our inbox game up a notch – and turn one-time shoppers into lifelong fans.

About the Role

We’re looking for a Klaviyo-savvy, copy-confident, data-loving freelancer to help us build out and own our email and SMS marketing. You’ll start by reviewing and refining our core automations and segmentation, then shift into campaign creation, list growth, and smart remarketing based on customer behaviour.

Think: punchy copy, strong timing, and messaging that actually sounds human.

You’ll work directly with our founder and wider team to help us show up consistently across inboxes and phones - while making sure our flows feel smart, relevant, and on-brand.

What You'll Be Doing

• Reviewing & Building out key flows in Klaviyo (Welcome, Post-Purchase, Abandoned Cart, etc.)
• Creating 4x email campaigns + 1x SMS per week (minimum)
• Owning and updating our monthly campaign calendar
• Segmenting our audience based on what they care about (brands, styles, sizes)
• Reporting on opens, clicks, conversions, and engagement
• Developing strategies to grow our list (pop-ups, quizzes, incentives, etc.)
• Managing our existing Google review request flows
• Setting up Yotpo to collect and display brand-level reviews
• Assisting with future consignment comms via Circle Hand + Klaviyo
• Running customer feedback surveys and applying insights
• Making sure we don’t miss key sales events, global moments, or seasonal launches

We’re Looking For Someone Who...

• Has Klaviyo experience (flows, campaigns, segments – all of it)
• Writes ecommerce copy that’s clear, clever, and never cringe
• Understands Gen Z tone - or can learn it fast
• Can take a brief and run with it (with a test-and-learn mindset)
• Knows how to make data work for creative decisions
• Bonus: experience with Shopify, Postscript, Yotpo, or Circle Hand

What You’ll Get:

• The chance to build and own email/SMS from the ground up
• Direct input into how we communicate, retain, and grow
• A front-row seat to early-stage brand building
• Flexible, async work - plug in from wherever, whenever
• The satisfaction of helping make circular fashion mainstream

Sound like your dream gig? Email us with your resume (or LinkedIn), a quick intro on why you’d love the role, and 1–2 examples of campaigns or designs you’ve built. Bonus points if you include a subject line you’re proud of.

Applications close Sunday 8th of June 2025

Email us at: social@circularclothingco.com.au

Visit Our Website: www.circularclothingco.com.au