Email Marketing Specialist/Strategist

Position Title: Email Marketing Specialist/Strategist 

Department: Marketing 

Compensation: $80,000 - $100,000 per year 

Hours: 7:00 AM – 4:00 PM PST / 8:00 AM – 5:00 PM PST  

Location: Remote – Available to candidates residing in: AZ, CA, CO, FL, GA, ID, LA, MA, MI, MS, NV, NH, NM, NC, OK, SC, TN, TX, UT, WY 

Are you a results-driven email marketing expert with a passion for creating compelling campaigns that drive engagement and revenue? Join our team as an Email Marketing Specialist/Strategist and take the lead in crafting impactful email strategies that captivate audiences and deliver measurable results. 

About CorpNet 

CorpNet is a trusted resource and service provider for business incorporation, LLC filings, and corporate compliance services in all 50 states. At CorpNet, we pride ourselves on providing unparalleled solutions and support to our diverse customer base. We believe in fostering a collaborative and inclusive environment where your skills and talents are valued and encouraged to flourish. 

About the Role 

As an Email Marketing Specialist/Strategist, you will design, implement, and optimize email campaigns that align with our marketing goals. Your role will focus on creating personalized content, leveraging data-driven insights, and utilizing cutting-edge marketing tools - including advanced capabilities within Salesforce Marketing Cloud - to engage audiences and build strong customer relationships. 

_Key Responsibilities_Campaign Strategy & Execution: 

• Develop and manage end-to-end email marketing campaigns, including newsletters, promotional emails, and drip campaigns. 
• Collaborate with content and design teams to create engaging, visually appealing templates. 
• Segment audiences to deliver personalized messaging tailored to specific demographics and behaviors. 

Content Development: 

• Write, edit, and proofread email copy to align with brand voice and optimize engagement. 
• Curate content that resonates with target audiences and drives conversions. 

Automation, Data Management & Salesforce Marketing Cloud Expertise:

• Manage email automation workflows using platforms like Salesforce Marketing Cloud.
• Develop and execute complete, multi-step journeys in Salesforce Marketing Cloud to nurture leads and drive conversions.
• Utilize AMPScript effectively for dynamic content personalization, ensuring a tailored experience for each recipient.
• Build and manage data extensions, develop SQL queries to segment and maintain contact lists, and set up automations for streamlined campaign management.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM) and maintain clean, accurate email lists. 

Performance Tracking & Optimization: 

• Monitor key metrics such as open rates, click-through rates, and conversions. 
• Conduct A/B testing to refine subject lines, content, and CTAs for optimal performance. 
• Use data-driven insights to continuously improve campaign effectiveness. 

Strategic Contribution: 

• Align email strategies with broader marketing objectives. 
• Identify opportunities for innovative campaigns to enhance audience engagement and ROI. 

_What We’re Looking For_Required Qualifications: 

• Sales Marketing Cloud Certification
• Proven experience in email marketing or digital marketing roles. 
• Strong copywriting and editing skills. 
• Analytical mindset with experience interpreting campaign data and trends. 
• Basic knowledge of HTML and responsive email design principles. 

Preferred Skills: 

• Experience with B2B and B2C campaigns. 
• Familiarity with SEO, PPC, or other digital marketing channels. 
• Graphic design experience with tools like Canva or Adobe Creative Suite. 

Key Competencies: 

• Attention to detail and strong organizational skills. 
• Creativity and innovation in email content and design. 
• Ability to manage multiple projects in a fast-paced environment. 
• Effective communication and collaboration skills. 

Why Join Us? 

We offer competitive compensation and benefits designed to support your well-being and professional growth: 

• Health, dental, and vision insurance. 
• Flexible Time Away (Unlimited PTO)  
• Sick time
• Work-from-home stipend and provided equipment. 
• 401(k)  
• Perks at Work discounts. 

This is a remote position with the flexibility to work from home while contributing to a dynamic, collaborative team environment. 

Equal Opportunity Employer 

We are an Equal Employment Opportunity employer and are committed to creating an inclusive and welcoming workplace for all. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

Ready to take your email marketing expertise to the next level? Apply today and let’s create campaigns that make an impact!