UA Creative Lead

Going Merry is a fast-growing AI-powered app with a global user base. We're looking for a hands-on UA Creative Lead who will both create and lead — producing high-performing ad creatives themselves while setting the creative direction for the team. This is not a purely managerial role. We need someone who can open Premiere, CapCut, or an AI tool and make something great, who deeply understands what drives performance on TikTok, Meta, and beyond, and who can help scale our creative output.

What You'll Do

• Set creative direction and lead the team — briefing designers, coordinating production, and managing creator workflows
• Create ad creatives hands-on when needed — video, static, UGC-style content — for UA campaigns
• Set creative direction and lead hypothesis generation for new concepts
• Lead and brief both internal team and external network — designers, freelancers, UGC creators, and creators sourced through TikTok One
• Collaborate with UA to understand performance data (CAC, LTV, CTR, CVR, retention) and iterate on creatives accordingly
• Scale creative production volume — we need more, and you'll help build the system to get there
• Monitor competitors, market trends, and what's performing across TikTok, Meta, and YouTube Shorts in the US market
• Actively follow the AI creative space and advise the team on which tools and models are worth using
• Stay on top of trends across TikTok, Meta, and YouTube Shorts and know what's working in the US market

What We're Looking For

• 3+ years in performance creative or UA specifically for mobile consumer apps — not games, not B2B. You understand how app advertising works, what drives installs and retention, and what makes creatives perform on Meta and TikTok for a consumer product
• You personally make creatives, not just oversee them
• Deep understanding of the US market and what resonates on major social platforms
• Strong grasp of performance metrics — CAC, LTV, CTR, — and how creative decisions affect them
• Actively follows the AI creative space — you know the current state-of-the-art models for video and image generation, test new tools as they drop, and can advise the team on what's worth using
• Experience working with freelancers and external creatives
• Strong visual taste combined with an analytical, test-and-learn mindset
• Able to work autonomously, move fast, and own results

Nice to Have

• Experience with UGC content and creator briefs
• Experience scaling creative production to high volumes
• Familiarity with creative automation workflows — you don't need to build them, but understanding what can be streamlined is a big plus

What We Offer

• Fully remote — work from anywhere
• Competitive salary (discussed individually)
• Real ownership and creative freedom — not an agency, not a factory
• A team that moves fast and actually ships things