Creative Strategist

About Inner BalanceInner Balance is a women-founded telehealth company specializing in personalized, prescription-strength bioidentical hormone replacement therapy (HRT). Through treatments like its flagship Oestra™ vaginal cream, Inner Balance supports women through perimenopause, menopause, PCOS, endometriosis, postpartum recovery, and other hormone-related health challenges.About the RoleWe’re looking for a sharp, concept-driven Creative Strategist to help define and evolve how Inner Balance shows up across digital, brand, and campaign touchpoints. This role is ideal for someone who sits at the intersection of brand strategy, creative thinking, and performance—translating insights, audience understanding, and business goals into clear creative direction that drives meaningful growth.

As a key strategic partner within the creative and marketing ecosystem, you’ll shape the thinking behind our campaigns, site experience, social content, and product storytelling. You’ll collaborate closely with Brand, Design, Content, and Growth teams to ensure every creative expression is intentional, cohesive, and rooted in a strong strategic foundation—helping Inner Balance connect more deeply with its audience across the full customer journey.

Key Responsibilities

• Define and evolve the creative strategy across all DTC touchpoints, including website, email, paid media, packaging, and organic content—ensuring every expression ladders back to clear brand and business objectives

• Develop strong creative briefs, frameworks, and strategic narratives that guide designers, copywriters, and partners toward cohesive, high-impact work

• Partner closely with Marketing, Growth, and E-commerce teams to concept campaign ideas and launch strategies that balance performance goals with brand storytelling

• Shape the strategic thinking behind on-site experiences, including homepage narratives, PDP storytelling, seasonal moments, and UX experimentation

• Translate audience insights, performance data, and market trends into clear creative direction and testable hypotheses across marketing channels

• Collaborate with Brand and Design partners to help evolve and apply the design system in ways that support clarity, consistency, and creative flexibility

• Provide strategic direction to external agencies and freelance partners, ensuring alignment with brand voice, visual identity, and campaign objectives

• Work with senior leadership to align creative strategy with broader brand vision, product priorities, and growth initiatives

• Confidently present creative strategy and concepts to internal stakeholders, clearly articulating the “why” behind ideas and recommendations

• Champion a thoughtful balance between performance-driven creative and emotionally resonant brand storytelling

Qualifications

• 6–8+ years in creative strategy, brand strategy, or related roles, with demonstrated experience shaping creative strategy for consumer-facing brands

• Strong background in DTC and e-commerce environments, with a proven ability to guide creative across web, paid media, email, landing pages, and full-funnel experiences

• Demonstrated ability to develop clear creative briefs, strategic frameworks, and campaign narratives that translate business goals and insights into compelling creative work

• Deep understanding of how creative performance and brand storytelling intersect, with experience using data, testing, and insights to inform creative decisions

• Strong visual literacy, with a refined sense of layout, hierarchy, typography, and brand expression, even if not executing final design files

• Working knowledge of UI/UX best practices and modern web design principles, especially as they relate to conversion, clarity, and storytelling

• Experience contributing to and working within design systems, ensuring consistency while enabling creative flexibility across channels

• Familiarity with packaging and physical product storytelling, and how brand identity translates from digital to real-world touchpoints

• Highly organized and strategic, with the ability to manage multiple initiatives, timelines, and stakeholders in a fast-paced, entrepreneurial environment

• Proven success partnering cross-functionally with Marketing, Growth, E-commerce, Product, and Leadership to influence creative outcomes

• Comfortable operating at both the conceptual and tactical level—shifting between big-picture thinking and hands-on collaboration as needed

Compensation:

• Competitive Salary + Equity
• Salary range: TBD
• Bonus Eligible
• Unlimited PTO
• Fully Remote Workplace