Demand Generation Marketer

About Octopus Deploy Octopus Deploy sets the standard for Continuous Delivery, empowering software teams to deliver value in an agile way. Over 4,000 organizations globally – including Ubisoft, Xero, Stack Overflow, NASA, and Disney – rely on our Continuous Delivery, GitOps, and release orchestration solutions. Founded in Australia in 2012, our team of over 300 Octonauts now spans the globe. We combine high growth and big ambitions with a sustainable, balanced working environment. Our revenue has grown consistently between 20–50% every year for the past 9 years, and we’ve been profitable for 10 out of the past 12 years. Octopus now provides the industry's most comprehensive Continuous Delivery solution for organizations operating at scale. We’ve been remote-first since 2015 and work with an uncommon level of transparency. You can read our public handbook to learn how we work. We have a transparent approach to compensation that ensures people doing the same work with the same skill get paid the same, with well-defined career pathways. We foster a supportive, collaborative, and high-trust environment. We leave our job titles at the door and focus on doing what’s best for our customers and team. Our leaders never shy away from answering the tough questions at our all-hands calls or in 1:1s. We conduct interviews and onboarding virtually as part of being a remote-first company. About The Role The Demand Generation Marketer is a hands-on role where you will be involved in the day-to-day execution and optimization of demand generation campaigns, working under the guidance of senior members of the marketing team. You should have a developing familiarity with the DevOps industry and be comfortable learning to target audiences around Continuous Delivery, Kubernetes, software delivery, and Platform Engineering. You will be growing your ability to work with data and metrics, supporting the team in telling the story of how our demand generation activities relate to pipeline and eventual revenue generation. A part of this role involves supporting events across the APAC region - helping to plan, coordinate, and run local field events, meetups, and sponsored conferences that help grow the Octopus brand with practitioners and decision-makers in that market. To help our teams work together effectively, this remote position requires you to be located in Sydney or Melbourne, Australia. What You’ll Do

• Supporting the creation of demand generation campaign plans that contribute to the pipeline-generation goals of the Marketing and Revenue teams.
• Assisting in building target audience criteria and account lists for use in campaigns.
• Working with our advertising agency to help execute campaign plans, primarily on LinkedIn and Google Ads.
• Helping to build and maintain reports that demonstrate the connection between demand generation activity and pipeline generation.
• Supporting the coordination and execution of events across the APAC region, including local meetups, sponsored conferences, and field marketing events.
• Assisting with on-the-ground logistics for APAC events, including vendor coordination, attendee communications, and event setup.
• Contributing to post-event follow-up and reporting to assess event impact and feed insights back into broader campaign planning.
• Building and optimizing campaign landing pages.
• Working with our Developer Relations team to help distribute thought leadership content and other assets across demand gen campaigns.
• Exploring media options (podcasts, videos, etc.) that can help influence our target audience.
• Experimenting with AI tools to support your work.

Your Background

• An interest in or developing familiarity with the DevOps industry and software delivery concepts.
• Some hands-on experience with LinkedIn Ads, Google Ads, or similar advertising platforms.
• Exposure to analytics tools such as Google Analytics, Plausible, Looker Studio, or Dreamdata.
• Comfortable working with data and curious about how marketing activity connects to business outcomes.
• Experience working in or a strong preference for a remote-first environment.
• 1–2 years of experience in demand generation, digital marketing, or a similar marketing role.
• Some experience with a website CMS such as Storyblok, WordPress, or similar.
• Strong written and verbal communication skills, with good attention to detail.
• An enthusiasm for events and field marketing, particularly in an APAC context - prior event coordination experience is a plus.
• A collaborative attitude and willingness to work closely with Revenue and Product teams.

Interview Process Below is the interview process you can expect for this role. We know interviewing can seem daunting, but rest assured we designed our interview process to move quickly while still getting you all the information you need. 👋 Initial chat [30 min] Meet a Talent Acquisition team member, where you'll learn more about life at Octopus and the role. We’ll give you a glimpse into the organization structure and how we work. ☕ Hiring manager interview [60 Min] Meet our VP, Product Design, to explore your experience, the shape of the role and the problems we're hoping to solve together, and how your skills might complement our mission. 🧑‍💻Team/Panel interview [90 min] You’ll present to a panel of team members that you’ll work with. Compensation Level 1 + stock options (excludes Super): Maturing- $78,000 AUD Performing- $88,000 AUD Our public employee handbook is the best place to learn more about life at Octopus. It includes our values, how we structure teams, career progression, leave and benefits, and much more. Octopus has an internally open and transparent system for compensation. Any Octonaut can view the compensation for any role at any level. This ensures people doing the same work with the same skill get paid the same. Benefits include a minimum of 25 days annual leave, up to 10 days of paid sick and carers leave, 12 weeks of fully paid parental leave with flexible return options, generous health care (100% individuals, 75% dependents), dental and vision, 401K matching, pension contributions of up to 5%, and stock options. Learn more. If you're enthusiastic about this position, even if you don’t meet all the criteria above, we wholeheartedly encourage you to submit your application. Our talent team is in-house, and we recognize that every individual brings something unique. We take the time to review every application and consider how you might add to the team. We know your time is precious. If you apply, we promise to update you at least once per week about the status of your application and to give you clear expectations for each step in the journey.