Personalization & UX Manager, UGG North America

About the Opportunity:

This opportunity is for a Personalization & UX Manager, responsible for leading the vision, strategy, and execution of personalized consumer journeys on the organization’s North American eCommerce platform. The role manages a team of UX and UI Designers and partners cross-functionally to deliver data-driven, seamless, and engaging digital experiences aimed at driving growth and consumer engagement.

Responsibilities:

• Define, own, and execute onsite personalization, UX, and UI design strategy for North America

• Influence broader eCommerce site strategy and business decisions as a key member of the leadership team

• Establish a unified experience vision and design language balancing brand storytelling with conversion-focused UX

• Build business cases to prioritize and secure buy-in for personalization and UX opportunities

• Lead design, execution, and scaling of personalization tactics including product recommendations, tailored content, targeted offers, and custom browsing paths

• Oversee the UX and UI design process from concept to launch, ensuring brand alignment and accessibility

• Develop and launch A/B and multivariate tests to optimize UX and conversion

• Partner with analytics teams to establish KPIs, track performance, and generate insights

• Translate data insights into actionable improvements for site merchandising, storytelling, and content strategy

• Partner with Marketing, CRM, and Retail teams to enable cohesive omnichannel consumer journeys

• Manage and mentor a team of UX and UI Designers

Requirements:

• Bachelor’s Degree in Business, Marketing, Digital Commerce, or related field (or equivalent experience)

• 5–7 years of experience in eCommerce, digital product management, or digital marketing focused on personalization, UX, and design

• Proven experience driving personalized site experiences that improve engagement and conversion

• Experience in a B2C lifestyle or consumer brand environment preferred

• Strong understanding of consumer journey mapping and full-funnel optimization

• Hands-on experience with A/B testing tools, personalization platforms, and analytics suites (e.g., Dynamic Yield, GA4)

• Familiarity with HTML/CSS/JavaScript and working alongside UI developers is a plus

• Strong analytical and quantitative skills with the ability to translate data into business recommendations

• Direct managerial leadership experience

• Excellent storytelling and influencing skills for presenting to senior leaders

• Strong project management and prioritization skills

• Collaborative and cross-functional mindset

• Demonstrated growth mindset and ability to innovate in complex organizations

• Ability and desire to lead people

Benefits & Perks:

• Competitive compensation programs including pay and bonuses

• Financial planning and wellbeing benefits

• Paid time away from work for family, health, or personal recharge

• Discounts and community-based programs

• Opportunities for growth and development

Note:

RemoteHunter is not the Employer of Record (EOR) for this role. Our purpose in this opportunity is to connect exceptional candidates with leading employers. We help job seekers worldwide discover roles that match their goals and guide them to complete their full application directly through the hiring company’s career page or ATS.