Product Marketing Lead

We are looking for an experienced and proactive Product Marketing Lead for Roundtrip. As part of Emerging Travel Group, a global travel-tech company whose brands have been operating in over 220 source markets since 2010, Roundtrip helps corporate customers organize business trips. In this role, you will take a hands-on approach to building and executing marketing strategies, driving digital acquisition, and collaborating with cross-functional teams. If you have a strong hunger for growth and thrive in an environment that values initiative and autonomy, we want to meet you. Job Responsibilities

• Lead the development and annual implementation of the brand, marketing and communication strategy for the unit
• Collaborate with the product team to seamlessly integrate brand messaging across channels and content
• Partner with sales and performance marketing to support the development of effective acquisition and retention strategies
• Supervise both internal and external creative and design resources to deliver advertising campaigns
• Manage communication between the BU and other central marketing functions as the main point of contact
• Lead the marketing team to achieve planned results

Requirements

• 5+ years of experience in B2B marketing, preferably in the SaaS, travel tech or Edtech industry.
• Demonstrated expertise in developing and executing marketing strategies and annual marketing plans
• Proven success in managing international advertising campaigns with cross-market adaptability
• Understanding of media metrics and key marketing instruments such as social media, PR, CRM and acquisition channels.
• Strong project management and multitasking skills.
• Ability to operate independently and with flexibility
• Experience in team management (1-2 people)
• Excellent communication skills: strong verbal and written communication, ability to engage with a range of stakeholders, diplomacy, and a talent for finding compromises
• English language proficiency at C1 level or higher

Benefits

• Flexible schedules and opportunity to work remotely
• Ambitious and supportive team who love what they do, appreciate each other, and grow together
• Internal programs for adaptation and training, development of soft skills, and leadership abilities
• Partial compensation for participating in external training and conferences
• Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world
• Corporate prices on hotels and travel services
• MyTime Day Off - an extra non-working day without loss of compensation

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