Brand Manager — Snoozy (Remote)

Snoozy - Beverage Brand Manager (Remote)Full-Time | Remote | Consumer Packaged Goods (Functional Beverage)Compensation

Competitive base salary ($80,000–$105,000 depending on experience and location)

About SnoozySnoozy is launching a next-generation functional beverage brand designed to help people disconnect from stress and reconnect with presence, calm, and clarity. We’re building a category-defining product that blends cannabinoids, adaptogens, and clean ingredients into a modern alternative to alcohol and traditional relaxation products.Role Overview

We are looking for a highly driven, creative, and operationally strong Brand Manager to lead the day-to-day launch and growth of this product line. This is a hybrid role that blends brand marketing, project management, creative development, retail activation, and early-stage scrappy execution.

You will be the central hub between creative, operations, founders, agencies, and retail partners. Responsible for owning timelines, launch readiness, marketing execution, and brand consistency.

This role is remote, with occasional travel for shoots, events, retail activations, or key vendor meetings.

What You’ll Own (Key Responsibilities)1. Brand Development & Creative

• Support development of the brand identity, positioning, and voice
• Manage asset creation: photo/video shoots, content calendars, product imagery, website assets
• Work closely with the Creative Director and contractors to produce world-class content
• Write and review creative briefs for design, packaging, and campaigns
• Ensure brand consistency across all touchpoints (web, social, retail, influencer, paid)

2. Launch Execution (0 → 1)

• Build and manage the complete launch work-back timeline
• Coordinate packaging approvals, label design, and SKU readiness
• Manage inbound/outbound collateral needs (sell sheets, displays, POS, sampling kits)
• Ensure ops, production, and marketing are aligned on key deadlines
• Support Amazon prep, DTC readiness, and retail onboarding

3. Marketing & Campaign Management

• Manage influencer and creator seeding workflows
• Coordinate organic social content, posting schedules, and community guidelines
• Own content organization (Dropbox/Drive), asset tagging, and distribution
• Support paid ads team with creative asset needs (hooks, UGC, static/video assets)
• Prepare product for photoshoots, UGC shipments, and partnerships

4. Retail Activation & Partnerships

• Support retail channel launches, merchandising, displays, and in-store branding
• Coordinate tasting events, field marketing activations, and sampling programs
• Assist with retailer sell-in materials and presentations
• Help track performance in retail partners and organize field feedback

5. Project Management & Cross-Functional Alignment

• Run weekly marketing meetings and track deliverables
• Maintain project boards, timelines, and asset trackers
• Work directly with the COO, founders, and creative team to keep launch on track
• Manage vendors: designers, videographers, freelancers, agencies, printers
• Prepare weekly progress summaries

6. Insights & Brand Health

• Monitor competitor trends in functional beverage, non-alc, THC/CBD categories
• Pull insights from content performance, influencer partnerships, and retail feedback
• Help develop KPIs for brand growth across channels (DTC, Amazon, retail, events)

Who You Are

• 3–6+ years of experience in brand management, consumer marketing, CPG, beverage, wellness, or lifestyle brands
• A strong executor with elite organization and project management skills
• A self-starter comfortable with ambiguity
• Creative eye — comfortable directing visuals, storytelling, and brand identity
• Experience coordinating contractors, agencies, designers, or creators
• Balanced left-brain/right-brain thinker: operationally sharp + creatively fluent
• Comfortable in a fast-moving startup environment
• Excellent written and verbal communication
• Bonus: experience in beverage, cannabis, non-alcoholic products, functional wellness, or CPG launches

What Success Looks Like (First 120 Days)

• Launches flawlessly with on-time production, creative, and marketing deliverables
• All packaging, assets, and brand guidelines are organized and documented
• Retail sell-in and activation materials are polished, consistent, and high-performing
• Social content pipeline is running without bottlenecks
• Influencer + creator seeding is active and producing usable content
• Weekly execution rhythms are operationalized
• You are fully owning day-to-day brand execution with minimal oversight