Part-Time Growth & Marketing Specialist (Social Media + Lead Generation)

Compensation: $20-28/hour depending on experience

Hours: 10–15 hours per week

Location: Remote / Flexible

About SubconX

SubconX is a bold, fast-growing construction tech startup built from real industry experience and fueled by necessity. We’re transforming the way subcontractors manage projects with streamlined, intuitive technology. Recently nominated for an Edison Award for innovation, SubconX is entering a major growth phase, and we're looking for a marketing powerhouse to help accelerate that momentum.

Role Overview

We’re seeking a highly skilled Growth & Marketing Specialist with a proven track record of driving measurable social media growth, increasing lead conversions, and executing high-impact digital campaigns. This part-time role is perfect for someone who thrives in early-stage startup environments, collaborates well directly with leadership, and knows how to turn content, ads, and brand strategy into revenue-driving results.

Key ResponsibilitiesSocial Media Marketing & Content

• Plan, create, and schedule high-performing content across social media platforms (LinkedIn, Instagram, TikTok, etc.)
• Develop messaging aligned with SubconX’s brand voice
• Optimize pages for growth, engagement, and loyalty

Lead Generation & Digital Advertising

• Strategize, build, and manage targeted paid advertising campaigns
• Optimize campaigns for ROI, CPL, and conversion rate improvements
• Track and report on funnel performance with actionable insights

Growth Strategy & Brand Development

• Partner directly with the CEO and CRO to design and execute growth-focused marketing campaigns
• Provide strategic input as we build out the new website and refine brand positioning
• Advise on content, channels, and tactics that will yield strong inbound traction
• Support early go-to-market initiatives as SubconX scales

Qualifications

• Proven track record of social media growth and successful digital lead generation (references required)
• Experience working with startups or high-growth companies preferred
• Strong understanding of content strategy, ad performance metrics, lead funnels, and conversion optimization
• Ability to work independently and hit weekly KPIs
• Creative but data-driven, with a deep understanding of what actually converts

What Success Looks Like

• Significant increase in top-of-funnel awareness across social channels
• Consistent inbound lead flow driven through campaigns and content
• Strong partnership with leadership resulting in cohesive, high-impact marketing execution
• Contribution to the momentum generated from SubconX’s Edison Award nomination and upcoming announcements

Why Join Us

You’ll be joining at one of the most exciting moments for SubconX, right before a major acceleration in growth, product development, and industry visibility. This is your opportunity to shape the marketing foundation of a construction-tech brand that’s challenging the status quo and scaling quickly.