Conversion Focussed Designer (Freelance)
A freelance role for a designer who wants their work measured by what it converts.
The Garden is looking for a freelance designer to produce Meta ads and landing pages that are built to convert. You will work alongside our Media & Performance team, and the work is judged on click-through rate, cost per lead and conversion.
You do not need to have done it all. If you have strong design fundamentals, some digital experience and a real interest in why one design outperforms another, we want to hear from you. Tick a few of the boxes below and be keen to learn the rest.
We lean into AI in how we make creative. We do not expect you to arrive as an expert, but we do expect you to want to learn.
Conversion comes first
Every design decision here answers one question: will this get more of the right people to act That means clear hierarchy, one message, proof where it counts and an obvious next step.
Good-looking work matters, but only when it helps the result. You will see the numbers for what you make, and we will help you learn to read them and design for them.
What you'll work on
Meta ad creative. Mostly static ads for Facebook and Instagram, with motion where you can. You will work from a brief with our copy resource and media team.
Landing pages and forms. Layouts designed around the conversion, so the ad and the page work as one journey.
Variations and iterations. When the results come in, you make the next round better: new layouts, new visuals, new ways to present the offer.
Our clients are in property, home building, aged care, retirement living, education and finance.
You might be a fit if you tick a few of these
- Solid design craft: layout, typography, hierarchy and working within a brand
- Comfortable in Figma, Adobe Creative Suite or both
- Some experience designing digital ads, social creative, landing pages, email or ecommerce pages. Any of these count
- You have worked in ecommerce or with ecommerce clients and have seen design changes move a conversion rate
- An interest in CRO. You have opinions on what makes people click, and you are happy to be proven wrong by a test
- Basic motion or video editing skills. A bonus, not a requirement
- You have started playing with AI image or video tools, or you have not yet but want to
We are open on experience level, including designers earlier in their career. Attitude and eye matter more than years.
Mindset
- Conversion first. You care whether the ad worked, not just whether it looked good
- Keen to learn. AI tools, performance data, testing. You want to get better at all of it
- Takes feedback from the numbers. If the data says an ad is not working, you change it
- Reliable and quick. You hit deadlines and can turn around a round of variations without fuss
What you'll get from us
- Performance data on your own work, so you learn what converts
- Access to our AI tools and people who will show you how we use them
- An in-house studio and video team to work with
- Clear briefs and direct contact with the people running the campaigns
How the engagement works
- Freelance, briefed per campaign or on an ongoing basis depending on fit
- [Hours or days per week to confirm]
- [Remote, or Melbourne based with studio access, to confirm]
- [Day rate or per-project rate to confirm]
This is not
X - A brand identity or campaign concept role. The work is performance creative
X - An awards track. We are optimising for client results, not Cannes
X - A role where AI is optional. You do not need the skills yet, but you do need the interest
Who is The Garden?
The Garden is an independent Melbourne marketing agency for big life decisions: property, home building, aged care, retirement living, education and finance.
Over 15 years, we've attributed more than $3 billion in client sales to our work. Now we're building an AI-native agency with our own internal agents, client intelligence platform and production systems. We bring strategy, creative, media, technology and data together, and we like working with people who want to build with us.
How to apply
Apply through LinkedIn with your portfolio, your hourly and day rate and availability.
If you have results for any of your work, share them. If you do not, pick one piece from your portfolio and tell us how you would redesign it to convert better.