Freelance Graphic Designer – Brand Refresh

This project involves creating a minimalist, geometric logo in soft pastel tones to support a refreshed brand identity. The ideal candidate will deliver a clean, well-balanced logo mark that communicates the brand clearly and elegantly, without unnecessary embellishments. The designer will receive a detailed brief including the brand name and a mood-board to guide the creative process. The final deliverables must be provided in both vector and high-resolution raster formats, along with a color palette and concise usage guidelines. Timely communication and the ability to incorporate feedback efficiently are essential for this urgent assignment. Deliverables

• Primary logo mark designed in a minimalist, geometric style using pastel color tones
• Vector files (AI or SVG) and high-resolution PNG and JPG exports
• Color palette file with specific pastel HEX codes used in the design
• Simple usage guidelines covering safe-area spacing and minimum-size requirements
• Incorporation of feedback and revisions as needed

Requirements

• Proficiency in Adobe Illustrator or equivalent vector design software
• Strong portfolio demonstrating minimalist and geometric logo work
• Ability to work with pastel color schemes and deliver precise HEX codes
• Experience preparing brand assets and basic usage documentation
• Excellent communication skills and responsiveness to feedback
• Ability to deliver high-quality work within tight deadlines

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