Senior Website Designer

This role focuses on designing and optimizing a professional website for an established accounting and business consulting firm targeting Australian business owners. The objective is to create a high-performing online presence that ranks well organically, converts visitors into qualified enquiries, and positions the firm as a market leader. The successful candidate will use provided reference sites to guide the design and ensure the website supports future paid campaigns. There is potential for ongoing collaboration based on project outcomes. Deliverables

• Design and develop a visually appealing, user-friendly website tailored to the accounting and business consulting sector.
• Implement SEO best practices to ensure strong organic search performance.
• Optimize site structure and content for lead generation and conversion.
• Integrate clear calls-to-action and enquiry forms to drive user engagement.
• Ensure the website is responsive and performs seamlessly across devices.
• Collaborate on content strategy to communicate clear, jargon-free advice and services.
• Provide recommendations for ongoing site improvements and future marketing integration.

Requirements

• Proven experience designing and optimizing websites for professional services, ideally within finance, consulting, or related sectors.
• Strong portfolio demonstrating expertise in UX/UI, responsive design, and conversion optimization.
• Proficiency with web development platforms (e.g., WordPress, Webflow) and relevant design tools.
• Solid understanding of SEO principles and digital marketing fundamentals.
• Ability to analyze reference sites and translate best practices into a unique, high-quality solution.
• Excellent communication skills and ability to deliver clear, actionable recommendations.
• Availability for a part-time contract with potential for ongoing work.
• Based in Australia or with demonstrated experience working with Australian businesses is preferred.

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