Social Media Marketing Specialist – Contract

This role is focused on managing and growing the social media presence for a new book launch. The successful candidate will oversee daily content creation and scheduling for Facebook and Instagram, ensuring consistent engagement and audience growth. Working remotely, you will collaborate closely to develop creative strategies that resonate with readers and drive awareness for the book. This is an excellent opportunity for a creative professional with a passion for storytelling and digital marketing to make a tangible impact on a personal project, with the potential for ongoing collaboration. Deliverables

• Develop and execute a content calendar for Facebook and Instagram, tailored to the book’s target audience
• Design and create engaging graphics and written content for daily posts
• Manage and optimize the Facebook ad account, including campaign setup, monitoring, and reporting
• Respond to comments and messages to foster community engagement
• Track analytics and provide regular performance updates
• Suggest and implement strategies to increase followers and engagement

Requirements

• Proven experience managing social media accounts, particularly Facebook and Instagram, for creative or publishing projects
• Strong graphic design skills with proficiency in tools such as Canva, Adobe Photoshop, or Illustrator
• Demonstrated ability to create compelling written and visual content
• Experience with paid social media advertising and analytics
• Excellent communication and organizational skills
• Ability to work independently and meet deadlines in a remote setting
• Creative mindset with a keen eye for detail
• Availability for ongoing collaboration if required

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