Senior Brand & Graphic Designer

Senior Brand & Graphic Designer

WeConference Group | Full-Time | Permanent | Remote

Salary: £40,000 per annum (PAYE)

Annual Leave: 25 days plus UK bank holidays

*International travel to our shows is optional 

Creatively Exceptional, Commercially Astute, Strategically Minded, Technically Advanced, Independent and Proactive, Versatile, Digitally Confident, Fast without Sacrificing Quality and Remote-Ready

WeConference Group is an international B2B events organiser delivering high-profile conferences, exhibitions, trade shows and webianrs across advanced technology sectors, including advanced air mobility, automotive, battery technology, and manufacturing (ev-manufacturing.com).

We're looking for an exceptional Senior Brand & Graphic Designer to take ownership of the visual identity, creative direction and commercial design output across our portfolio of international event brands.

This is a hands-on senior creative position requiring a combination of outstanding graphic design ability, strong commercial and advertising experience, advanced AI capabilities and practical website management skills. The candidate will work closely with our in-house web developer to ensure website design is visually exceptional, commercially effective and consistent. Ideas and leadership welcome! 

We are looking for someone who understands that great design is not simply about aesthetics. It must communicate value, influence decisions, strengthen brand positioning and contribute directly to commercial success.

The Role

You will be responsible for conceptualising, developing and delivering high-quality creative assets across our entire portfolio of events and brands.

Your work will span sophisticated event websites, digital advertising, LinkedIn campaigns, event brochures, commercial presentations, exhibition graphics, conference stage sets and printed marketing materials.

A key part of this role is understanding the commercial objective behind every project and translating it into visually compelling, persuasive and effective creative work.

We are looking for a designer who can do considerably more than execute instructions. You should be able to interpret a brief, understand the underlying value proposition, challenge existing approaches and independently develop creative solutions that deliver commercial impact. We are looking for someone to lead and take ownership.

Working remotely, you will collaborate closely with our commercial, marketing and operations teams, managing multiple brands and campaigns in a fast-moving international business environment.

Key Responsibilities

Brand Identity & Creative Direction

• Lead the development, refinement and consistent application of identities across multiple international event brands.
• Establish and update modern, professional brand guidelines and reusable design systems.
• Develop original creative concepts that differentiate our brands within competitive B2B markets.
• Apply strong commercial design principles, ensuring creative work supports clear business objectives, audience engagement, lead generation and sales conversion.
• Translate complex products, services and technical propositions into compelling visual communications that clearly articulate value and competitive differentiation.
• Demonstrate a sophisticated understanding of advertising, value propositions, persuasive visual communication and commercially effective design.
• Previous experience within the events industry or a sales-driven business is preferred but not essential.
• Develop persuasive, commercially focused creative assets designed to generate enquiries, increase event registrations and support sponsorship and exhibition sales.

Digital & Website Design

• Design sophisticated website graphics, hero banners, event imagery and digital assets.
• Develop compelling visual layouts and creative concepts for event landing pages and promotional campaigns.
• Demonstrate practical proficiency in WordPress or similar content management systems (CMS), with the ability to independently manage routine website content and design updates.
• Confidently update website pages, replace images and graphics, amend text, adjust page layouts and publish new content without relying on external web developers.

Event & Large-Format Design

• Design high-impact exhibition signage, conference backdrops, stage sets and branded environments.
• Produce professional print-ready artwork for banners, exhibition walls, registration areas, wayfinding and event collateral.

Marketing & Social Media

• Produce high-quality LinkedIn graphics, digital advertisements, speaker announcements, sponsor promotions and event marketing campaigns.
• Create compelling event brochures, email campaign graphics, promotional literature and digital marketing assets.
• Develop contemporary, commercially focused B2B visuals that engage senior industry professionals and technical audiences.

Presentations & Commercial Materials

• Design premium PowerPoint presentations, sponsorship proposals, sales decks and corporate documents.
• Translate complex technical and commercial information into visually engaging layouts, infographics and diagrams.

AI-Powered Creative Production

Advanced proficiency in AI-powered design, image generation and creative production platforms is an essential requirement of this role.

• Integrate AI technologies into professional design to accelerate production, enhance creative possibilities and improve output quality.
• Produce sophisticated AI-generated imagery, concept artwork, visual compositions and photorealistic marketing assets.
• Demonstrate advanced prompting, image editing, compositing, retouching and creative refinement skills.
• Explore and implement emerging generative AI tools to enhance the company's creative capabilities and production efficiency.
• Advanced practical experience using AI image-generation, editing and creative production platforms, such as Adobe Firefly, Midjourney, ChatGPT image generation and other relevant technologies.

Essential Skills & Experience

• Significant professional graphic design experience, ideally 3+ years, with demonstrable ownership of brand, advertising and marketing design.
• An exceptional portfolio showcasing contemporary, premium-quality corporate, commercial or B2B design.
• Advanced proficiency in Adobe Photoshop, Illustrator and InDesign.
• Excellent working knowledge of Microsoft PowerPoint, including sophisticated presentation layouts, commercial sales decks and master templates.
• Strong understanding of typography, composition, hierarchy, colour, branding and visual storytelling.
• Proven experience preparing professional artwork for digital and large-format print production.

Commercial & Advertising Experience

• Proven commercial design experience is essential, with a portfolio demonstrating work created to achieve specific marketing, advertising or sales objectives.
• Demonstrable experience producing advertising creatives, sales-driven marketing materials, promotional campaigns and conversion-focused graphics.

Professional & Personal Capabilities

• Ability to work independently, manage multiple concurrent projects and consistently deliver high-quality work to demanding deadlines.
• Proven ability to work effectively in a fully remote environment, communicating proactively and taking ownership of deliverables.
• Strong organisational skills, commercial awareness and the ability to prioritise competing business requirements.
• Flexibility to accommodate international business operations and occasional work outside conventional UK office hours. As a global events organisation, WeConference Group works with clients, partners and suppliers across multiple time zones.
• Understand that live international events operate to fixed, non-negotiable deadlines and require a proactive, adaptable and solutions-focused approach.

Industry experience is advantageous but not essential. Exceptional design ability, proven commercial understanding and advanced technical capabilities are significantly more important.

We are looking for a modern, commercially aware and creatively ambitious designer who takes genuine ownership of their work.

> How to Apply

Please submit your CV and a portfolio demonstrating your strongest recent design work to

(ashley.barnes@weconferencegroup.com)

Your portfolio is essential and should ideally include:

1. Commercial & Advertising Design: Examples of advertising campaigns, promotional graphics, sales materials and creative assets developed to achieve marketing or commercial objectives.
2. Brand Identity: Premium B2B or corporate branding, demonstrating a sophisticated approach to contemporary professional design.
3. Digital Marketing: LinkedIn campaigns, email marketing graphics, digital advertising and other commercially focused promotional materials.
4. Website Design: Website graphics, digital campaign layouts or examples of websites you have maintained or updated using WordPress or similar systems.
5. Print & Event Design: Brochures, exhibition graphics, signage, large-format artwork or comparable professional print materials.
6. AI-Assisted Creative Work: Examples of advanced AI-generated or AI-enhanced design, explaining the tools used and your creative contribution to the final result.

• Applications without a relevant design portfolio will not be considered.