Graphic Designer, Sr.

About The Company Founded in 2013, Groundfloor is a pioneering wealthtech platform revolutionizing real estate investment access. With a mission to democratize wealth-building opportunities, we offer everyday investors direct access to real estate-backed loans—no prior experience or high capital required. Investors have historically earned average annualized returns between 10% to 12% over 6 to 12 months. Headquartered in Atlanta, Groundfloor has raised over $30 million and boasts 7,700+ public shareholders, 30% of whom are also customers. Our company thrives on collaboration, creativity, and transparency—driven by a remote-friendly, inclusive, and high-growth culture. About The Role We are looking for a talented and visionary Senior Graphic Designer to lead the evolution of Groundfloor’s brand and visual identity. In this strategic, hands-on role, you will drive design initiatives across digital and print, ensuring consistency and high impact. You’ll work closely with cross-functional teams in marketing, product, and content to shape how we visually communicate our value in the real estate investment and fintech space. If you're an experienced designer with a strong branding background and a passion for financial storytelling, this is an opportunity to help define the future of a fast-growing fintech brand. Qualifications

• 8+ years of professional graphic design experience
• A portfolio demonstrating a strong sense of branding, visual identity, and layout across multiple media formats
• Previous experience working at a high-growth startup preferred
• Industry experience in real estate, fintech, finance, or lending/investing sectors is highly desirable
• Proficiency in tools like Figma, Adobe Creative Suite, and other industry-standard design platforms
• Ability to manage and execute design projects from concept to completion
• Strong communication skills for presenting ideas and collaborating across teams
• Motion/animation experience (After Effects, Lottie, Principle) is a significant plus

Responsibilities

• Lead the visual identity evolution, supporting a brand refresh in collaboration with internal stakeholders
• Design across digital and print media including ads, presentations, social content, website graphics, and investor reports
• Partner with marketing, content, and product teams to ensure designs align with strategic and business objectives
• Present and iterate on design concepts based on stakeholder feedback
• Collaborate with development teams to ensure design fidelity and seamless integration across digital platforms
• Maintain and evolve brand guidelines to ensure visual consistency across all customer touchpoints

Benefits

• Competitive compensation
• Medical, dental, and vision coverage
• Generous paid time off
• Potential equity for high-performing candidates
• Future growth opportunities within the company
• Remote-friendly work culture with support for creativity and collaboration

Equal opportunity Groundfloor is an equal opportunity employer. All qualified applicants will receive consideration for employment without discrimination based on race, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under applicable law.