Discover the Most Exciting Rebrands and Logo Redesigns of 2024!

From electric vehicles to century-old favorites, 2024 is shaping up to be a remarkable year in branding. Here are the top seven rebrands and logo redesigns that are making waves this year:

1. Jaguar

British car brand Jaguar has unveiled a new logo and wordmark as part of its transition to electric-only vehicles. The design features an uppercase J and a lowercase r, emphasizing a bold and artistic identity, as described by Jaguar's chief creative officer, Gerry McGovern.

2. Herman Miller

The design studio Order has rebranded Herman Miller for the first time since the 1990s, focusing on its mid-century modern heritage. The swooping M symbol has been simplified alongside a new typeface.

3. Mountain Dew

Mountain Dew's first rebrand since 2009 emphasizes the "mountain" theme, featuring a landscape background and a calmer aesthetic that contrasts with its previous energetic design.

4. Lamborghini

Lamborghini has introduced a new flattened logo as part of its shift toward sustainability, simplifying its design while maintaining its iconic bull symbol.

5. New York Jets

The New York Jets have reintroduced a jet symbol in their logo, blending history with a modernized look that signifies a forward-thinking approach.

6. Lyle's Golden Syrup

Known for having the oldest unchanged packaging, Lyle's Golden Syrup has updated its logo for the first time in over a century, simplifying the design while retaining its heritage.

7. Audi

Audi has rolled out a new visual identity in China, replacing its iconic four-ring logo with a modern, uppercase sans serif wordmark as part of its electrification strategy.