Elon Musk's New SpaceXAI Logo: A Reebok Rip-Off? The Internet Has Opinions!

Elon Musk's artificial intelligence company xAI has merged with his aerospace company, SpaceX, debuting a brand new logo and name: SpaceXAI. The design combines the futuristic swoop of SpaceX with the bold structures of the former xAI logo, but the result has drawn unexpected comparisons—many say it looks like a Reebok logo.

The new logo was unveiled on X with an animation, sparking criticism. One user called it "terrible branding," while another said the logo "sucks so much." Others noted it "looks like a throwback to Reebok." The previous xAI logo was also controversial for its wonky design, so this change was anticipated, but the new logo is equally divisive.

For more branding inspiration, check out the history of the Twitter logo or see how a four-word tweet from Elon Musk threw Jaguar's rebrand into disarray.