Embrace the Unexpected: Discover the Allure of the 'Pretty Ugly' Decor Trend

One of the biggest design trends of 2025 is the 'pretty ugly' aesthetic. Despite its off-putting name, this trend is all about the unexpected and deviating from the traditional Pinterest-perfect spaces, allowing for a more unique home design.

What Is the 'Pretty Ugly' Design Trend?

The term "pretty ugly" originates from the French term jolie-laide, which translates literally to pretty ugly. This trend doesn’t just focus on mismatched items; it emphasizes having a focal point that stands out, such as a bold sculpture or an eccentric piece of art. As designer Lindsie Davis explains, introducing an element that challenges convention can make a room feel alive and provoke conversation.

How To Make Any Room Look 'Pretty Ugly'

While the essence of the 'pretty ugly' trend is imperfection, it requires a good eye to ensure that the mismatched choices feel cohesive rather than chaotic. It’s most effective in spaces that value personality and whimsy, like a creative studio or a child's playroom. Amy Switzer, an interior designer, advocates for a maximalist approach, encouraging the mixing of styles and eras to create vibrant, layered spaces that reflect individuality.

Easy Ways To Incorporate the Pretty Ugly Trend

To embrace this trend, you don’t need to select items that are literally ugly. Instead, focus on bold, statement-making pieces. Consider using vibrant paint colors or eye-catching wallpaper that may not blend perfectly with existing decor. Take your time to choose items that resonate with you, and don’t rush the process.

Don’t Rush It

Integrating the 'pretty ugly' look into your home is a journey that may take time. Explore local thrift stores and estate sales for unique finds that will add character to your space. Remember, the goal is to curate a room that feels perfectly imperfect and full of personality.