Top Rebrands of 2024: The Good, the Bad, and the Controversial

A Year of Bold Rebrands

2024 has been a remarkable year for rebrands, showcasing a range of visual identities that have captivated audiences. From luxury car brands making headlines with their bold new looks to small companies and charities adopting fresh visual identities, the year has seen it all.

Highlights of the Year

In this overview, we highlight three standout rebrands that have resonated well, alongside one that sparked controversy.

• Jaguar: One of the most talked-about rebrands of the year, Jaguar's new identity has divided opinions. You can read more about it here.
• Effective Transformations: Smaller companies have quietly made impactful changes that have enhanced their market presence and brand recognition.

For further design inspiration, check out our guides on the best rebrands of the decade here.

(Image credit: Jaguar)

Daniel John, the Design Editor at Creative Bloq, has been covering these trends, bringing insights from major design events like Milan Design Week and Adobe Max. Stay tuned for more updates on the evolving landscape of design and branding.