From personalized pet portraits on tumblers to matching group shirts, Alexa for Shopping now uses AI to turn your ideas into custom designs you’ll want to share and wear. No design skills required.
How It Works
Just describe your idea in the Amazon Shopping app or on Amazon.com, and the AI generates a design in seconds. You can then edit it, share it with friends, and order merch like T-shirts, hoodies, and water bottles through Merch on Demand—Amazon's print-on-demand service. Production and Prime-eligible delivery are handled for you.
Steps to Create:
- Open the Amazon app and tap the Alexa icon or search "customize."
- Describe your idea (e.g., "a golden retriever as a 90s corporate lawyer at a disco").
- The AI creates a design instantly. Edit via suggested actions or typing.
- Share the design link; everyone can order their own items.
What You Can Customize
- Apparel: T-shirts, hoodies, sweatshirts, tank tops, jerseys, and more.
- Drinkware: Tumblers and water bottles.
More products are coming soon.
Creative Ideas to Get Started
- Pet lovers: Turn your cat's nap pose into a cartoon or your dog into a space astronaut.
- Personalized gifts: Unique designs for birthdays or anniversaries.
- Group moments: Matching shirts for reunions, team outings, or trips.
- Inside jokes: Print your group chat's funniest moment on a hoodie.
- Seasonal fun: Custom gear for holidays, game day, or vacations.
Share and Order
Share your design via text or social media. Friends and family can order the same merch with Prime-eligible shipping.
Pricing and Availability
Designing is free; you only pay for the products ordered. The feature is now available to all U.S. customers in the Amazon Shopping app.
Start creating today by tapping the Alexa icon in the app.
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