Unleash Your Inner Child: Studio GOGO's Playful Lego Jewelry Lets You Build Your Own Style

Studio GOGO's Lego Jewelry: Made to Be Played With

Plastic Lego bricks replace gemstones in these customizable rings by Berlin-based jewelry brand Studio GOGO, allowing wearers to change up the design as they see fit.

Crafted from recycled silver, Studio GOGO rings consist of a simple band and a central plate that carefully replicates the shape and size of a Lego tile.

Studio GOGO makes Lego-compatible rings

The rings can be worn unadorned or stacked with the wearer's choice of Lego bricks to suit their current tastes.

Studio GOGO's earliest pieces were centered around the classic two-by-two square tile, but the range has since expanded to incorporate cross-shaped, rectangular, and circular tiles.

All of the rings are crafted from recycled silver. Photo by Anna Hadaier

"My pieces are made to evolve with you, to be played with, customized, and maybe even passed down," studio founder Thanh-Truc Nguyen told Dezeen.

"At the heart of my jewelry is the belief that meaning, memory, and creativity belong in the things we wear every day."

Their central plate replicates the shape and size of a Lego tile. Photo by Anna Hadaier

Nguyen began her career designing one-off jewelry pieces but got the idea to make Lego-compatible jewelry during a school project on modular ring design.

"At the time, I put it aside, thinking the concept wasn't particularly original, as I had seen similar ideas out there," she remembered.

"But years later, I came back to it and something had shifted. I had always seen its potential. But back then, I was focused on creating something entirely new. Over time, I realized that originality isn't about being first, but about adding your own voice."

This allows wearers to customize their model with Lego bricks

The making process begins with Nguyen digitally producing a master model of her design, which is then used to create a silicone mold. Next, wax is injected through the mold to form individual rings, which are cast in silver using the lost-wax technique.

Nguyen makes and refines each ring by hand in her Berlin workshop, using files, calipers, clamps, and an arsenal of other tools to perfect the size and surface texture.

The rings are made by hand in Studio GOGO's Berlin workshop

"My designs demand an extremely high level of precision," she explained. "Tolerances are tight; even a deviation of a tenth of a millimeter can affect fit and function."

Studio GOGO will soon expand its collection to include Lego-compatible bracelets and necklaces.

Soon the brand will offer necklaces and bracelets. Photo by Anna Hadaier

The toymaker's plastic bricks have long been a source of inspiration for architects and designers across disciplines.

Earlier this year, British architect Peter Cook collaborated with Lego to create a domed Play Pavilion in London's Kensington Park, while NASA is currently working on replicating the shape of the bricks using 3D printers and meteorite dust to build on the moon.