Unveiling the Hidden Art of Vintage Arcade Game Marquee Design

Dan Sinker recently explored an arcade filled with classic vintage arcade games and captured the stunning typography and design of the game cabinet marquees.

After a while though, I became captivated not by the games themselves but by the incredible art on the cabinets and specifically the marquee, the sign set above the screen, tempting a kid from 1983 to spend their hard-earned quarters. The marquee back then had to do a lot of work, because the games themselves were all low resolution and blocky affairs. The marquee had to sell the idea of the game, the excitement around the concept and the story because the on-screen graphics alone weren’t going to do it. So you made sure that your marquees did the job, filling it with exquisite hand-lettered logos, art borrowed from the pages of fantasy novels, sci-fi, and comics, and vivid color palettes that would shine out into the dark arcade.

I’ve been to Funspot in New Hampshire a few times and it’s so fun to walk around and marvel at all of the 70s, 80s, and 90s graphic design — to see what the past thought the future was going to look like.