Unveiling the Jaguar Type 00 Concept: A Bold Leap into the Future of Design

After the pink moondust has settled from the unveiling of Jaguar's Type 00 concept at Miami Art Week, we are left to ponder its significance. Is it merely a comment-bait piece, or does it symbolize a deeper shift in automotive design?

The Type 00 Concept featured dramatic scissor doors

Jaguar's Chief Creative Officer, Gerry McGovern, has famously stated that ‘Jaguar has no desire to be loved by everybody’. This sentiment resonates as the backlash against the Type 00 has only cemented our appreciation for this bold attempt to redefine automotive design. It’s essential to understand that the Type 00 is not intended for production; instead, it exists as a concept car from an alternative timeline.

Jaguar Type 00 Concept

The design evokes a nostalgic nod to the original fixed head coupé E-Type, imagining a world where Jaguar's history under British Leyland never occurred. In this alternate reality, car design thrives on pop culture rather than corporate conformity. The Type 00 exemplifies this vision and is a refreshing departure from traditional automotive designs.

Jaguar Type 00 Concept interior

For more insights, check out the 2025 Wallpaper Design Awards*, which will feature this and other groundbreaking designs, available in the February 2025 issue of Wallpaper*, hitting newsstands on January 9, 2025.

Jonathan Bell has been a contributing writer for Wallpaper since 1999, covering various topics in design and technology.*