Unveiling the Mesmerizing Lunar New Year Design by James Jean for Johnnie Walker
Creative Bloq2 weeks ago
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Unveiling the Mesmerizing Lunar New Year Design by James Jean for Johnnie Walker

Design Trends
jamesjean
johnniewalker
lunarnewyear
packagingdesign
designtrends
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Summary:

  • James Jean creates a limited-edition design for Johnnie Walker celebrating the Lunar New Year.

  • The design uniquely interprets the snake zodiac sign with influences from traditional art forms.

  • The collaboration showcases innovative packaging that stands out during festive celebrations.

  • James Jean is known for blending contemporary subjects with traditional aesthetics.

A Symbolic Celebration of the Year of the Snake

After his stunning design for the Year of the Dragon in 2024, artist James Jean collaborates once again with Diageo's Johnnie Walker Blue Label to unveil a limited-edition label and packaging design in celebration of the Lunar New Year and the Year of the Snake.

Johnny Walker Blue Label Lunar New Year packaging design (Image credit: Diageo)

James Jean is renowned for blending contemporary subjects with aesthetic techniques that draw inspiration from traditional Chinese scroll paintings, Japanese woodblock prints, and Renaissance portraiture. His latest design offers a unique interpretation of the snake zodiac sign, reflecting a blend of past traditions while looking forward to the future. This creative approach not only honors the cultural significance of the design but also showcases innovative packaging that stands out during the festive season.

For more packaging design inspiration, check out our roundup.

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