Villa d’Este’s Concorso d’Eleganza: A Glimpse into the World of Classic Car Masterpieces

Villa d’Este’s Concorso d’Eleganza: A Celebration of Automotive Excellence

Nearly a century has passed since the first Concorso d’Eleganza Villa d’Este graced the shores of Italy’s Lake Como. Initially a showcase for the finest in coachbuilt automotive design, the event was revived in 1995, becoming a premier destination for the classic car elite. With the BMW Group as a key patron, the Concorso has flourished, blending tradition with innovation.

A Weekend of Elegance and Excess

The Concorso is more than just a car show; it’s a social event where the elite of the classic car world gather. The lakeside setting of Como in May provides a stunning backdrop for this exclusive gathering. The event attracts a mix of veteran collectors and younger enthusiasts, all drawn by the allure of rare and exquisite automobiles.

Highlights from the 2025 Event

• BMW’s Showcase: The BMW Group unveiled the Concept Speedtop, a sleek grand tourer that hints at future limited-edition models. Their heritage display also featured a celebration of 100 years of the Rolls-Royce Phantom, including the one-off Phantom Goldfinger.
• Lotus’s Electric Entry: The Lotus Theory One stood out as the sole electric vehicle in the “Concept Cars & Prototypes” category, drawing curious glances from the crowd.
• Auction Action: Broad Arrow’s auction saw a range of classics go under the hammer, from a 1938 Talbot-Lago T150 C to a 1948 Ferrari 166 Spyder Corsa, though some lots fell short of their estimates.

The Winners Circle

The 1934 Alfa Romeo Tipo B (P3) took home the Best of Show title, a significant boost to its prestige and value. The winner also received a unique A. Lange & Söhne 1815 Chronograph in white gold.

The People Behind the Cars

Beyond the machines, the Concorso is a people-watcher’s paradise. From multi-generational family groups showcasing heirloom cars to dealers and auctioneers working the crowd, the event is as much about the personalities as it is about the automobiles.

A Living Museum

The Concorso d’Eleganza Villa d’Este remains a unique fixture in the car world, offering a rare chance to see these rolling works of art in motion. For those lucky enough to attend, it’s an unforgettable blend of history, luxury, and sheer automotive passion.