Senior Brand Designer

Title: Design Lead

Duration: 3-4 months

Location: Remote, ideally working in PST hours

We are partnering with a global lifestyle brand to evolve its design language through the development of a comprehensive design system that captures the brand’s identity and storytelling across every consumer touchpoint. As the Design Lead, you will translate established brand codes into an expanded visual system that can flex across retail, digital, packaging, and brand campaigns.

This role is central to building a unified creative foundation for global markets. You will collaborate with senior creative leadership and cross-functional partners to design, codify, and socialize a scalable toolkit that drives consistency and creative excellence.

Key Responsibilities

• Audit existing seasonal creative, and usage across retail, digital, and packaging; identify gaps and opportunities.
• Develop a robust visual framework built from existing brand codes and brand identity.
• Demonstrate system application for retail environments (signage, windows, spatial patterning), packaging, digital ecosystem (PDP/PLP, social, email), and brand storytelling (film, motion, experiential).
• Create and organize guidelines in Canva, building on an existing deck, with assets prepared for Figma, AI, PSD, and video.
• Deliver hero mockups and prototypes across key touchpoints to show best-in-class execution.
• Build an expanded toolkit: grids, color and type systems, motion principles, and channel-specific templates.
• Support rollout, onboarding, and training sessions for internal teams and external agencies; provide feedback on pilot applications.
• Participate in weekly 1:1s and milestone reviews with creative leadership and cross-functional partners.

Requirements

• Proven experience as a senior brand, systems, or visual designer leading comprehensive design systems for consumer brands.
• Strong portfolio demonstrating codified design languages applied across retail, packaging, digital, and campaign work.
• Expertise in building guideline documents and toolkits (Canva and at least one of Figma, Illustrator, Photoshop, motion tools).
• Ability to translate abstract brand attributes and brand identity into clear visual codes and principles.
• Comfort collaborating with creative directors, marketing, digital, and retail teams in a fast-paced environment.
• Excellent communication skills and confidence presenting work to senior stakeholders.