Digital Performance Analyst
Amber Labs | Permanent
Remote with occasional travel to client site
About Amber Labs
Amber Labs is a fast-growing UK technology consultancy delivering digital transformation across enterprise, government, and regulated sectors. We specialise in cloud, data, software engineering, user-centred design, and AI, helping organisations deliver better services through modern technology and agile ways of working.
We are currently supporting the delivery of critical digital services within a major UK government programme and are seeking an experienced Digital Performance Analyst to join our growing digital delivery teams.
This role will support the delivery of large-scale digital transformation initiatives, helping improve digital services through data-driven performance analysis and continuous service improvement.
The Role
As a Digital Performance Analyst, you will use data, analytics, and user insight to measure, monitor, and improve the performance of digital services.
Working within multidisciplinary agile teams, you will collaborate closely with developers, product managers, delivery managers, designers, and stakeholders to develop meaningful performance measures, analyse user behaviour, and provide actionable insights that drive continuous service improvement.
You will play a key role in developing performance frameworks, monitoring service performance, and ensuring robust analytics implementation that supports evidence-based decision-making across complex digital programmes.
Key Responsibilities
Performance Analysis & Service Improvement
- Understand user needs and define measures to assess whether services are meeting those needs.
- Build strong relationships with multidisciplinary service teams, using analysis and insight to support continuous service improvement.
- Develop and maintain performance frameworks, key performance indicators (KPIs), dashboards, and reporting to effectively measure and communicate service performance.
- Use digital analytics and other data sources to analyse user journeys and identify opportunities to improve service outcomes.
- Provide expert guidance on performance measurement, analytics implementation, and data collection across multiple sources.
- Bring together front-end and back-end data to develop a more rounded and complete understanding of service performance and user outcomes.
- Deliver high-quality analysis and performance reporting that provides actionable insight, proactively identifying opportunities to improve user experiences.
- Communicate complex findings clearly to a range of technical and non-technical stakeholders, tailoring outputs to support decision-making.
- Work collaboratively with internal and external stakeholders to support the successful delivery of major digital initiatives, including the move to GOV.UK One Login.
Essential
- Google Analytics 4 (GA4)
- Google BigQuery
- SQL
- Data visualisation tools such as Looker Studio (Data Studio), Power BI, or equivalent
Desirable
- Experience using Google Tag Manager (GTM)
Essential Skills & Experience
- Proven experience working as a Digital Performance Analyst, Performance Analyst, or similar role within digital services or large-scale transformation programmes.
- Strong understanding of digital performance measurement, service assessment, and continuous improvement.
- Hands-on experience using Google Analytics 4 (GA4).
- Strong knowledge of Google BigQuery and SQL.
- Experience creating dashboards and reports using Power BI, Looker Studio (Data Studio), or equivalent visualisation tools.
- Proven ability to work with developers to define analytics requirements, tracking frameworks, and data collection schemas.
- Experience validating data quality, identifying data capture issues, and ensuring accurate reporting.
- Strong analytical, problem-solving, and communication skills.
- Ability to communicate complex data and insights to both technical and non-technical audiences.
- Experience working within agile multidisciplinary delivery teams.
What We Offer
- 25 days annual leave plus public holidays, giving you time to properly switch off and recharge.
- Private medical insurance with Bupa.
- Remote-first working, with access to our Liverpool Street office when you want to collaborate in person.
- Personal training budget to support your professional development.
- Perkbox membership, with access to discounts across retail, travel, dining, wellness, and entertainment.
- Electric Vehicle Scheme after one year of service.
- Regular team socials and opportunities to connect across the business.
- Employer pension contributions.
- Referral scheme offering up to £3,000 for successful hires.
- The opportunity to join a growing consultancy early and genuinely influence its direction and success.
Diversity & Inclusion
Amber Labs is an equal opportunities employer. We are committed to creating an inclusive environment where everyone can thrive, regardless of background, identity, or experience. We value diversity of thought, experience, and perspective, and actively encourage applications from all suitably qualified candidates.





