Marketing and Social Media Manager

Role Overview:

As a Marketing and Social Media Manager Volunteer, you will play a crucial role in supporting Aprender’s impact by helping to shape public and sector perception and improve donor contributions. Your efforts will directly impact the lives of those we serve. This position is ideal for individuals passionate about making a difference and contributing to positive change.

You have these attributes:

Passion connected with our vision

A can-do growth mindset

Team Player

Sense of humour

Ethical character

Can mange life and being a volunteer!

Responsibilities:

To help with our marketing and social media in delivering these key outcomes:

·     Agree on metrics and specific KPIs from the get-go for efficiency in optimisation.

·     Develop and implement comprehensive marketing strategies and campaigns to promote Aprender’s mission and programs

·     Create compelling content for social media (differentiated for X, Instagram, Facebook and LinkedIn), and other platforms, website, and email newsletters.

·     Manage social media platforms and online presence including updating sites as necessary

·     Collaborate with the Aprender team to gather stories, testimonials, and data that illustrate the impact of our work

·     Coordinate the production of marketing materials, including brochures, flyers, videos, and other promotional materials

·     Conduct market research and analysis to identify trends, opportunities, and challenges in the nonprofit sector

·     Cultivate relationships with media outlets, influencers, and community partners to improve our visibility and reach

·     Monitor activity across our online presence and provide our Board with monthly reports to aid fundraising with recommendations for optimisation, measuring and reporting on the effectiveness of marketing campaigns

Qualifications:

Communication Skills: Ability to articulate our cause persuasively and engage potential donors and using storytelling and media planning expertise to engage and convert donors

Tech-Savvy: Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytic tools.

Creativity: Think outside the box to develop innovative ideas. Graphic design skills.

Organisational Skills: Manage multiple tasks, deadlines, and events effectively.

Previous Experience: Prior experience in marketing and social media management or related fields, including understanding of targeting and user experience for effective media planning and content creation.

Time Commitment:

This is a volunteer position. Our expectation is 2 hours per week.

Benefits:

Impact: Your efforts directly contribute to our charity’s success.

Skill Development: Enhance your marketing, social media management, fundraising, communication, and organisational skills.

Community: Join a passionate team and connect with like-minded individuals.

References: We’re happy to provide references for your future endeavours.

You will work closely with our CEO, trustees, and Apto Coaches to gather information needed and to help shape communications, activities and campaigns.

If you’re enthusiastic about marketing and social media management and want to make a difference, we’d love to have you on board! Please contact us to express your interest or ask any questions. Thank you for considering this vital role in our charity! 🌟🙌

Phil Hawkins, CEO, Aprender. Reach us at admin@aprender.co.uk