Creative Video Lead

About Be[In]Crypto

Since 2018, BeInCrypto has grown and consistently maintained its position among the top 3 crypto media platforms worldwide.

• 150+ professionals across 50+ countries
• 26 languages, 7M monthly readers
• 5+ business units (InMarkets, BonusHunter, Web3 Jobs, Top Picks, Newsletters, etc.)
• Official media partner of 100+ global industry events (TOKEN2049, EthCC, Paris Blockchain Week, and more)

We’re searching for a Creative Video Lead to grow BeInCrypto’s YouTube into a scaled, high-impact media channel and turn video into a long-term growth and monetization engine.

In this role, you’ll shape how our video content captures and удерживает внимание, define scalable formats, and build a visual and motion system that allows the team to grow output without losing quality. You’ll combine strategic ownership and thinking (60%) with hands-on execution (40%), working closely with a small video team and influencing how video drives reach, retention, and revenue over time.

Tasks

• Own and evolve BeInCrypto’s visual & motion system across video (thumbnails, intros/outros, lower thirds, typography, motion rules)
• Define and develop scalable video formats, with a deep understanding of attention mechanics — how hooks, pacing, framing, and motion impact CTR, retention, and watch time
• Own video formats end-to-end — from format thinking and narrative structure to final execution across interviews, podcasts, opinion clips, shorts, and long-to-short adaptations
• Lead end-to-end video finalization: polishing sound, pacing, subtitles, motion accents, and overall consistency
• Ensure every video is distribution-first, optimized for YouTube and social platforms’ mechanics
• Translate brand identity into reusable templates and systems used across formats and channels
• Strengthen and scale the video team — setting quality bars, improving workflows, and helping editors grow
• Use templates, automation, and motion presets to increase output without sacrificing quality
• Contribute to the long-term vision of video as a growth and monetization channel

Requirements

• Have 4+ years of experience in video production, motion design, or editorial video (media, agencies, or content studios)
• Have strong hands-on experience with interviews, podcasts, and talking-head formats
• Deeply understand YouTube — thumbnails, hooks, framing, motion, retention, and attention mechanics
• Are highly confident with After Effects (must-have)
• Work fast in Premiere Pro or CapCut and use Figma to build systems and templates
• Think about video not only as content, but as a product, growth, and monetization channel
• Enjoy balancing high-level thinking and hands-on execution (60% ownership / 40% execution)
• Are a hands-on leader who enjoys working with small teams and owning outcomes
• Have experience in agencies or high-output content teams (a strong plus)
• Have a strong interest in crypto, blockchain, and Web3

Benefits

• 100% remote work — work from anywhere
• Flexible working hours, no time tracking
• Competitive and flexible salary range
• Paid time off to fully recharge
• High ownership and real influence on a fast-growing global media brand
• Clear goals with freedom in execution
• Access to top Web3 events and conferences
• Career growth opportunities as the video team and video product scale
• A culture of trust, ownership, and open feedback

Meet your team

You’ll be working with the Creative Lab team — the group that shapes BeInCrypto’s visual identity and drives its visibility across platforms. The team crafts everything from website layouts and article covers to social media visuals and video systems, ensuring that every piece of content is recognizable, scalable, and impactful.