Location: Remote
Type: Full-Time / Contractor
Start Date: ASAP
🚨 Important: applications without examples of campaigns, creatives, or relevant work will not be considered. (Details on how to apply below)
About Us
Bettervits is one of the UK’s fastest-growing nutrition brands - and we're on a mission to become the biggest. We're a fast-moving digital brand in the health, wellness, and e-commerce space, built on ownership, trust, and results. No micromanagement - just high standards, creative thinking, and people who get things done.
Role Overview
We are looking for a Creative Strategist who naturally thinks in ads, understands social media behaviour, and can translate insights into high-performing video concepts. You should be confident in developing ideas that stop the scroll, communicate clearly, and drive measurable results.
This is a specialist position focused on direct-response video advertising. It requires experience within paid social environments and the ability to take a concept from idea to execution. It is not a social media management, general UGC creation, or media buying role.
You will be expected to:
- Analyze products, audiences and insights to inform concepts
- Develop creative angles, hooks and storyboards
- Write clear briefs for creators, editors and scriptwriters
- Review and refine video content to ensure quality and performance alignment
- Interpret creative data and optimise concepts accordingly
Candidates should have a proven track record of ideating consistently, delivering high-output creative, and working with paid social video assets. Experience in direct-response advertising is essential for success in this role.
Key Responsibilities
Creative Development
- Develop high-performing concepts based on psychology and product benefits.
- Generate new paid social ad ideas daily.
- Write structured creative briefs for creators, editors and scriptwriters.
Quality & Performance
- Review UGC submissions and scripts for messaging clarity, hook strength, accuracy and compliance.
- Own creative quality control before ads go live.
- Interpret creative results to improve and scale winning ideas.
Cross-Functional Collaboration
- Work with editors and copywriters to optimise cadence, storytelling and retention.
- Support testing roadmaps and creative strategy development.
Requirements
- Proven experience in paid social advertising (Meta-first).
- Portfolio with ad concepts, hooks, scripts and winning creative.
- Strong understanding of direct-response frameworks and storytelling cadence.
- Able to analyse creative performance and translate insights into action.
- Strong copy instincts and detail orientation.
- Fast execution and high output capability.
- Independent thinker with endless ideas.
- Fluent English.
This role is not suitable for candidates whose only experience is:
- Social media management
- Organic content creation
- UGC without paid ads experience
- Community management
- Influencer content only
- Media buying only
Why Work With Us
- Fully remote
- Competitive compensation
- Creative freedom
- Zero micromanagement
- Fast-paced, ambitious environment
- Growth opportunities as we scale
How to Apply
To be considered, you must include:
1️⃣ Your CV or LinkedIn
2️⃣ Your portfolio showing:
- Ad concepts
- Hook variations
- Scripts
- Creative strategy
- Examples of paid social work