Fractional Creative Strategist (Social) wanted for cult Aussie brand

ABOUT YOU

• 5+ years experience working in paid social or performance creative roles
• Deep understanding of Meta Ads for conversion-focused campaigns
• Strategic brain wired for creative: you can dream up thumb-stopping ad concepts and map out what to test
• Obsessed with performance: CTRs, ROAS, hooks, scroll-stoppers, and why that ad killed it last week
• Know how to brief a graphic designer and editor clearly
• You've worked with DTC brands (bonus points for lifestyle or food/bev) and know how to sell online
• You speak fluent 25–35 y/o woman — their humour, pain points, and what makes them tap ‘add to cart’
• You’re choosing fractional work for flexibility (or you just don’t want a full-time job in a cubicle ever again) (or you have a full time job and want to do a bit of discrete moonlighting 😉)
• You want to build something meaningful and be rewarded handsomely with 5 figure monthly bonuses and equity ownership

ABOUT US

We make flavoured vodka and hot sauce. We’re irreverent, Aussie, female-founded, and we do things differently. Our mission is to bring Good Times.There have been plenty since our founding in 2012 - including:

• Becoming the No. 1 best-selling hot sauce on Amazon USA
• Been featured on Hot Ones and Gordon Ramsay’s Food Stars
• Sold out multiple liquor drops by marketing like maniacs (and making damn good product)

We’re now scaling our flavoured vodka range, and we need a paid social strategist to help us win the internet.

We have a state of the art AI-enabled Creative Ops system that you’ll love working with, and we’re also a member of Davie Fogarty’s Daily Mentor so you’ll get to learn from the best in the world at creative and e-comm.

Our work style is async, remote, fast, and fun — ideal if you want autonomy and hate pointless meetings.

THE ROLE

This is a fractional role where you'll own the creative strategy for paid social — not the media buying or execution, just the ideas, briefs, and feedback loops that drive performance.

You’ll:

• Develop content strategies and campaign concepts that sell to women aged 25–35
• Review ad performance, identify patterns, and plan creative tests to improve results
• Write tight, clear creative briefs for our graphic designer and video editor
• Collaborate with our in-house team and media buyer to optimise performance
• Stay plugged into what’s trending in the wild (Reels, hooks, memes, audio, formats)
• Help us build a high-performing paid social engine that converts cold traffic into cult fans

To thrive in this role, you’ll need:

• Serious taste (you know what’s cringe vs. cool)
• Strong instincts about what makes people stop scrolling
• A strategy-first brain, with a love of systems, feedback loops, and iterating toward better results
• To be self-motivated, async-friendly, and comfortable working in a startup-style environment

Details:

• Fractional (1–2 days per week, spread across the week depending on workload and your availability)
• 100% remote & async-friendly (fit it around your full-time role or freelance work)
• Competitive pay including monthly cash bonuses ($$$)
• Generous share options package (Base + Short term Incentives + Long Term Incentives)