Director of Marketing

Job Title: Director of Marketing

Location: Remote

Job Type: Full Time

Manager: Chief Revenue Officer

About Us

Cinnamon is a healthcare technology company focused on improving patient access to care by automating and streamlining patient assistance and affordability workflows. We partner with healthcare organizations and life sciences companies to reduce friction in financial assistance processes, improve data integrity, and enable secure, compliant exchange of healthcare data.

Role Summary

Cinnamon is seeking a Director of Marketing to own and execute the company’s marketing strategy across growth, brand, and demand generation. Reporting to the Chief Revenue Officer, this role will partner closely with Sales partners and the SVP of Sales to drive pipeline growth, improve conversion, and strengthen Cinnamon’s market presence. The ideal candidate is a hands-on marketing leader who can operate effectively in a regulated healthcare environment and collaborate closely with revenue leadership.

Key ResponsibilitiesMarketing Strategy & Revenue Alignment

• Set and own Cinnamon’s marketing strategy in support of growth, brand, and revenue goals.
• Partner closely with the Chief Revenue Officer, SVP of Sales, and Sales partners to align marketing initiatives with go-to-market and pipeline priorities.
• Translate company objectives into clear marketing plans, priorities, and success metrics.

Demand Generation & Conversion

• Build and manage demand generation programs that drive qualified pipeline and customer acquisition.
• Design and execute multi-channel conversion campaigns in collaboration with Sales.
• Measure and optimize campaign performance to improve lead quality and conversion rates.

Digital Marketing & Paid Media

• Oversee digital marketing strategy and execution across owned and paid channels.
• Own marketing budgets and advertising spend, ensuring efficient allocation and strong ROI.
• Evaluate channel performance and optimize spend based on results.

Marketing Operations & HubSpot

• Own marketing operations within HubSpot Marketing Hub, including campaign execution, automation, and reporting.
• Ensure strong alignment between marketing and sales systems to support lead management, handoff, and attribution.
• Own the design and maintenance of HubSpot dashboards and reporting to deliver clear visibility into marketing and sales performance.

Brand, Messaging & Content

• Develop and maintain clear, consistent brand messaging across all marketing channels.
• Ensure marketing materials clearly communicate Cinnamon’s value proposition to healthcare and life sciences audiences.

Events & Conferences

• Plan and execute industry events and conferences in partnership with Sales and revenue leadership.
• Ensure events support pipeline generation, sales engagement, and brand visibility.

Compliance & Healthcare Regulations

• Ensure all marketing activities adhere to healthcare industry regulations and compliance standards.

Required Qualifications

• 7+ years of experience in marketing with ownership of strategy and execution.
• Demonstrated success supporting sales-led growth and revenue-focused marketing initiatives.
• Hands-on experience with HubSpot Marketing and Sales Hub (required).
• Strong experience with digital marketing, paid media, and demand generation.
• Experience with marketing technology solutions in healthcare or other regulated industries.
• Ability to collaborate closely with revenue and sales leadership.
• Ability to choose and manage marketing related vendors.

What We Offer

• Competitive salary and benefits package.
• High-impact role reporting directly to revenue leadership.
• Opportunity to shape marketing strategy at a growing healthcare technology company.
• Mission-driven culture focused on improving patient access to care.

How to Apply

Send your resume and a cover letter detailing your leadership experience and interest in the position to recruiting@cinnamon.health. We look forward to reviewing your application and exploring how you can help us advance healthcare through innovation and technology!