Lead Brand Designer

About The CompanyAbout Cleo At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating. Cleo is a rare success story: a profitable, fast-growing unicorn with over $300 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact. If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit. Follow us on LinkedIn to keep up to date with new product features and insights from the team. About The Role We’re seeking a Lead Brand Designer to elevate our brand across every touchpoint ✨ In this role, you’ll be responsible for refining and expanding our brand guidelines while ensuring their seamless implementation across 360° experiences. You have a deep understanding of design systems and cohesive branding, but what sets you apart is your passion for creative storytelling - we want a craftsperson obsessed with the “Why” ✨ Collaboration is at the heart of this role as you will work closely with Art Directors and other creative partners, contributing your expertise, and helping shape a brand that resonates consistently and meaningfully. Key Responsibilities

• Develop and maintain comprehensive brand guidelines to ensure consistency across all touchpoints.
• Define and evolve the brand identity, ensuring it reflects our vision and values.
• Lead graphic design initiatives across digital and physical channels.
• Oversee type design, ensuring typography supports the brand’s voice and storytelling.
• Collaborate with motion designers on motion graphics and animation.
• Conceptualise and execute campaign design that engages and inspires audiences.
• Build immersive brand worlds that elevate the overall experience.
• Shape the UX vision to align with brand principles across products.
• Support product launches with cohesive design systems and assets.
• Drive web design projects, ensuring visually compelling and functional experiences.
• Lead digital editorial design, including content layouts and visual storytelling.

What We're Looking For

• Studio experience from renowned agencies such as Collins, Uncommon, JKR, Pentagram, or hands-on experience at small, high-impact studios.
• Proven track record of building and maintaining trend-leading brands.
• A growth mindset with a curiosity to learn, iterate, and improve continuously.
• Comfort with a DIY, roll-up-your-sleeves culture while maintaining high design standards.
• User-obsessed approach, ensuring design decisions are informed by audience needs.
• Ability to lead by example, elevating the design output of the entire team.
• Fluent in the language of product design, bridging brand and product experiences seamlessly.

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles.
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid.

Other Benefits

• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 6% employer-matched pension in the UK / 401k matching in the US
• Medical Insurance, Dental and Vision care
• Generous Parental Leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• And many more!

Welcoming Everyone! We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know. Download Our Testflight App access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app, so you can have a play around with the functionality and features: https://testflight.apple.com/join/fDG9hWng By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's Candidate Privacy Notice