Creative Strategist (Designer)

Location: Remote

Compensation: $90K-$120K/year

About Us

My client is reinventing the safe industry with products designed for both security and style. Backed by over a century of family expertise, we have built a modern DTC brand that makes safekeeping accessible, convenient, and beautifully integrated into the home. From biometric fireproof safes to customizable storage solutions, our products protect valuables while complementing home aesthetics.

Role Overview

As the Creative Strategist / Designer, you will lead the evolution of our visual identity across all paid and organic channels. This is a dual-threat role that requires both high-level strategic thinking and hands-on design execution. You will be responsible for translating performance insights into high-converting assets, owning the creative process from initial concept to final export. By leveraging modern AI tools and staying ahead of platform trends, you will ensure my client maintains a premium brand feel while hitting aggressive performance targets.

What You’ll Do

• Creative Strategy: Drive the overarching creative direction for paid social, ensuring every asset is rooted in a specific hypothesis or performance insight.
• Asset Execution: Design and produce high-quality static images, motion graphics, and video edits specifically optimized for Meta, Google, and TikTok.
• AI Production: Utilize generative AI tools to accelerate the ad creation process, from background replacement and image expansion to rapid prototyping of new concepts.
• Performance Iteration: Analyze creative winners and losers alongside the growth team to develop "version 2.0" iterations that extend the life and efficiency of top-performing concepts.
• Brand Stewardship: Maintain a consistent visual language across all touchpoints, ensuring that performance-focused creative still aligns with our premium brand positioning.
• Market Research: Monitor competitor creative and broader DTC trends to identify new "hooks" and content formats that can be tested within our ecosystem.

Who You Are

• 3+ years of design experience within a high-growth DTC brand or performance creative agency.
• Expert proficiency in Adobe Creative Suite, Figma, or similar design and video editing software.
• Hands on experience using AI generative tools to enhance and streamline the creative production workflow.
• Strong understanding of direct response principles, including hook rates, hold rates, and conversion-focused design.
• Ability to self-direct and move quickly from a raw idea to a polished, launch-ready asset.
• Data literate professional who enjoys looking at performance metrics to inform the next creative sprint.
• Excellent communicator who can articulate the "why" behind creative decisions to non-creative stakeholders.