Web Manager

Contract Role

3 month initial contract - 40 hours/week

Remote, 9-5 EST core working hours

Pay Range ~$60-70/hr.

Our client, a B2B SaaS security company, is looking for a strategic Manager of Web & SEO to own and optimize their website experience, drive organic growth, and build a robust CRO roadmap. In this highly cross-functional role, you'll collaborate with the broader Marketing and Revenue teams to boost performance across our B2B lead flow and B2C e-commerce, while maintaining site performance.

Responsibilities:

• Lead the end-to-end strategy, management, and optimization of the company website.
• Oversee daily web operations, ensuring site speed, UX, and accessibility meet best practices.
• Manage and iterate on conversion flow to reduce friction and maximize member acquisition.
• Coordinate with external agency and manage the CRO roadmap, ensuring that it's aligned to business KPIs. Execute A/B and multivariate testing programs to improve engagement and UX.
• Analyze user behavior and funnel performance using web analytic tools such as GA4, including building dashboards that deliver meaningful insights.
• Lead CMS management with design, and development teams.
• Continuously test and evolve website pages, CTAs, navigation, and content layout.
• Create and manage accurate event tracking via Google Tag Manager and other platforms.
• Regularly report on website analytics and organic performance to stakeholders. Provide monthly and quarterly reports with actionable insights.
• Support and execute comprehensive SEO strategies across technical, on-page, and off-page domains.
• Conduct technical audits and partner with Engineering to ensure best practices.
• Own internal linking strategies and manage backlink profile growth.
• Guide the Content team on SEO and GEO informed content development and optimization.
• Stay informed on evolving AI-driven search technologies and adapt SEO strategies accordingly.
• Collaborate cross-functionally to launch initiatives that drive growth.
• Perform related duties as requested.