Personal Brand Strategist (Commercial Focus)

Location: Flexible (Australia or US – remote/virtual considered)

Type: Contract

About the Role

We are seeking an experienced Personal Brand Strategist to take a fast-growing podcast and personal brand (with a community of nearly 500,000 subscribers) to the next level.

This role is not just about podcasting – it’s about turning a powerful personal platform into a commercially sustainable business. You will design and execute monetisation strategies across podcast, social media, partnerships, and broader brand opportunities.

If you’ve successfully scaled a podcast, built brand partnerships, or transformed digital influence into revenue streams, we want to hear from you.

What You’ll Do

• Podcast Monetisation Strategy – Create and deliver a clear roadmap to monetise the podcast (ads, sponsorships, premium content, brand collaborations).
• Personal Brand Growth – Develop and execute commercial strategies to leverage a personal following of ~500k across multiple channels.
• Partnerships & Sponsorships – Source, negotiate, and manage brand deals, sponsorships, and joint ventures.
• Audience Conversion – Identify ways to turn followers into customers through courses, live events, speaking engagements, merch, or other products.
• Cross-Platform Expansion – Ensure the podcast and personal brand work together as a cohesive ecosystem that drives reach and revenue.
• Performance Tracking – Monitor and report on growth, revenue, and ROI of all monetisation activities.

What We’re Looking For

• Significant experience in podcasting, media strategy, influencer brand building, or digital partnerships.
• Proven track record of monetising a podcast and/or personal brand with case studies or measurable results.
• Strong network with advertisers, agencies, and brand partners (Australia and/or US).
• Experience writing and executing monetisation strategies (not just consulting).
• Commercial acumen with the ability to spot and secure revenue opportunities.
• A doer as well as a strategist – able to build and implement, not just advise.

Why Join Us?

• Be at the forefront of scaling a personal brand with an existing large, engaged audience.
• Shape the commercial direction from the ground up – your impact will be immediate and visible.
• Flexibility to work virtually (Australia or US).
• Opportunity to own revenue strategy across podcasting, partnerships, and brand extensions.