Creative Strategist

About Friday Solved

Friday Solved helps B2B companies fix the shape of their sales and marketing function so growth becomes predictable. Most teams rely on outsourcing, a founder's network, or the hope that one brilliant hire will turn things around. None of it scales.

We build internal sales and marketing engines that do. Engines that are structured, human, and built around the right strategy, process, technology, people, and culture.

Clients come to us when they want clarity. They stay because the engine works and keeps working.

Sales solved.

About you

You're someone who spots the insight everyone else missed. You understand positioning at a level deeper than messaging. You know how to ask the questions that unlock real differentiation for a brand, and you know how to articulate it in a way that lands with prospects.

You think in patterns. You've seen enough brands, markets, and positioning landscapes to recognise what actually cuts through versus what just sounds good. You follow industry trends not out of obligation but because you're genuinely interested in how markets shift and what that means for strategy.

You think fast and you communicate even faster. You can walk into a complex client situation, quickly grasp the real problem beneath the surface, and move a conversation toward solutions.

You ask the right questions. You pay attention to what's really being said and push back when you need to.

You're ready for deeper strategic work. You want to own sections of positioning and messaging strategy, not just support it. You want to influence how brands are positioned in their markets and contribute to how that positioning drives growth.

You write with precision. You communicate with clarity and confidence. You can distill complexity into insights and insights into actionable direction.

You're reliable and a careful thinker. You take ownership of the work you're given and you drive it to completion. You're not afraid to challenge assumptions, including your own. You iterate and improve constantly.

You want to work with strategists and clients who value thinking over activity. You want your work to matter commercially. You want to keep building expertise and taking on more strategic responsibility over time.

About the role

This is a positioning and messaging strategist role for someone ready to own significant sections of strategic work. You will work alongside the Head of Creative Strategy to develop value propositions, positioning strategies, and messaging systems for B2B clients. You will be responsible for defined pieces of the strategic process and will drive them forward with support and oversight.

We work with both brands and agencies, so the positioning challenges you'll tackle will vary by client type. And as you grow into the role, there's a clear path toward becoming a client lead.

You will lead parts of discovery and diagnostic work with clients.

You will own sections of positioning development. You will create messaging frameworks and content strategy direction.

You will contribute to how clients understand and execute their positioning strategy.

This is not a role where you execute a predetermined strategy. This is a role where you own meaningful sections of strategy development and have real influence over outcomes.

By month three you will be owning substantial workstreams on client projects with strategic oversight.

By month six you will be the expert on defined aspects of client positioning strategy and contributing ideas to how we approach strategic work.

You will work closely with experienced strategy leadership who will challenge your thinking, support your development, and help you build deeper strategic expertise.

What you will doLead Diagnostic & Discovery Work (owned sections)

• Own discovery conversations and workshops to understand specific client positioning challenges
• Spot patterns in client behaviour, market dynamics, and competitive landscapes
• Conduct competitive and market analysis that informs strategic direction
• Build diagnostic frameworks that help clients understand their strategic position
• Synthesise findings into clear problem statements

Own Sections of Positioning & Messaging Strategy

• Lead the development of specific positioning or messaging components (pillar development, narrative frameworks, tone of voice, etc.)
• Create messaging systems and content strategy direction for defined client segments or channels
• Develop strategic documents that guide client thinking and execution
• Challenge client assumptions and push toward more differentiated positioning
• Collaborate with the Head of Creative Strategy to shape overall positioning strategy

Guide Implementation & Support Execution

• Create clear briefs and frameworks that translate strategy into execution
• Support the calibration of AI tools and content systems to maintain brand voice
• Review and refine client execution to ensure it aligns with strategic intent
• Build reusable systems and playbooks from your client work

Contribute to Strategic Development

• Participate in internal strategy discussions and bring your perspective to how we approach positioning
• Build case studies that showcase the impact of positioning work on client growth
• Document frameworks and methodologies from your projects
• Contribute strategic insights to business development and new client proposals
• Help develop how Friday Solved evolves its strategic approach

What makes someone great at this

• You have solid expertise in positioning, messaging, and strategy
• You understand how positioning connects to sales outcomes
• You listen well and you're comfortable sitting with complexity before moving forward
• You can take client inputs and synthesise them into clear strategic direction
• You explain complex ideas in simple, compelling language
• You think commercially and always connect strategy to business outcomes
• You notice patterns across markets and brands
• You're genuinely curious about why certain positioning works
• You push back respectfully when something doesn't feel right
• You take feedback well and actively work to strengthen your thinking
• You're reliable and organised
• You follow industry trends and understand how B2B markets are shifting
• You can adapt your thinking and move fast when circumstances change

Career progression

This role is for someone building mid-level expertise in positioning and strategy.

People in this role typically progress toward more senior strategist positions or client leadership roles within 18-24 months, depending on how much strategic responsibility you take on and how deeply you develop your expertise.

Your growth depends on the depth of your strategic thinking, the quality of the positioning work you own, and your willingness to keep pushing your own boundaries.

Sales and marketing strategy. Solved.