Marketing and Communications Lead

Marketing and Communications Lead

Founded by Yves Behar in 1999, fuseproject has a long track record of design and innovation leadership. Headquartered in San Francisco, with teams in Frankfurt and Lisbon, our team of designers, strategists, technologists, and program managers delivers design at scale globally. We work across a wide array of industries, including technology, furniture, fashion, environmental design, and consumer goods.

Our disciplines include design strategy, industrial design, branding, packaging, experience design (UI/UX), and environmental design. We serve both corporate clients and startups, including Herman Miller, Samsung, L’Oreal, PayPal, Happiest Baby, Cionic, Telo, and many more.

Fuse is seeking a hands-on, strategically minded Marketing and Communications Manager to support Fuseproject’s brand visibility, business development pipeline, and digital performance. This role focuses on executing and optimizing marketing initiatives across digital channels, content, and outreach—while providing clear performance insights and recommendations.

The ideal candidate is a strong operator and self-starter who can manage multiple workstreams, collaborate cross-functionally, and use data to continuously improve marketing effectiveness.

This role can be done remotely and offers a flexible starting capacity (Full-Time or Part-Time) with the possibility to transition into a permanent, Full-Time position based on performance and mutual fit. 

Duties / Responsibilities:

• Execute targeted outbound outreach to priority accounts and prospects
• Track outreach activity and results, and recommend improvements to targeting and messaging.
• Partner with the Global Managing Director to support inbound lead qualification and initial response development.
• Contribute to pipeline tracking and reporting.
• Act as day-to-day point of contact for the PR partner, ensuring alignment on priorities, timelines, and deliverables.
• Track PR performance against defined KPIs and flag opportunities for improvement.
• Lead development and publication of content, including:
• One (1) case study per month (in collaboration with Strategy team)
• Ongoing LinkedIn content publishing
• One (1) monthly CRM email/newsletter
• Ensure consistency in messaging and brand voice across channels.
• Prepare and deliver a Monthly Performance Report by the 5th of each month.
• Track and report on key metrics, including:
• Digital performance (traffic, leads, SEO/discoverability trends)
• Business development activity (outbound efforts and inbound lead trends by source)
• Marketing-influenced pipeline (new leads, proposal activity, and closed revenue support)
• Identify trends and provide clear, actionable recommendations to improve performance.
• Support development of semi-annual (mid-year and year-end) performance summaries for leadership review.
• Manage ongoing updates and optimization of the Fuseproject website and broader digital ecosystem.
• Support initiatives to improve SEO, AI discoverability, and inbound lead generation.
• Collaborate with external development partners on site updates, UX improvements, and performance enhancements.
• Contribute to content strategy, site structure, and user experience improvements.
• Monitor and report on organic traffic and priority keyword performance, with recommended actions.
• Support development and execution of Fuseproject’s brand narrative across digital and marketing channels.
• Support the development of productized marketing service offerings for clients.
• Help prepare materials (decks, scopes) and support go-to-market efforts.
• Identify opportunities within the existing client base to introduce marketing services.

Required Skills / Experience:

• 5–8+ years of experience in marketing, growth, or digital strategy roles, preferably within a design agency, or professional services environment.
• Experience executing integrated marketing initiatives across digital, content, and SEO.
• Strong working knowledge of analytics tools (e.g., Google Analytics, Search Console, HubSpot) and ability to translate data into insights.
• Experience supporting marketing performance reporting and KPI tracking.
• Proven ability to develop and execute content, including case studies, email marketing, and social media.
• Experience working with external partners (e.g., PR agencies, developers) and managing deliverables.
• Exposure to business development support, including outreach or lead qualification.
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Excellent written and verbal communication skills.
• Ability to collaborate cross-functionally with internal teams and leadership.

Nice to Have:

• Experience with productized service offerings or marketing packages.
• Familiarity with AI-driven search/discoverability trends.
• Background in branding, storytelling, or design-led organizations.
• Experience supporting new business pitches or proposals.

Qualified candidates, please send your resume to careers@fuseproject.com.

fuseproject is an equal-opportunity employer. We are committed to a diverse and inclusive workplace and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status, in accordance with EU and local labor laws.