Growth Marketing Manager

Genflow is the world’s leading creator agency, building, launching and scaling creator-first brands across fitness, fashion, beauty, nutrition, wellness, education and productivity. We manage a portfolio of 65+ creator brands and provide consulting and done-for-you services to founders, agencies and creators. We move fast, experiment relentlessly, and prize builders who ship measurable results. Learn more at genflow.com and follow us @genflow_.

Role Overview:

You will own full-funnel growth for a set of creator brands that sell digital products - primarily courses, paid communities, paid mentorships, and back-end offers inside digital marketing funnels. This is a hands-on, execution-heavy role: you will review data, market signals and customer feedback, create the right plan and strategy, then turn ideas into tracked, revenue-generating funnels that scale.

Mission:

Own the idea → live → optimized loop. Take a raw idea, validate it using data and customer insight, and deliver a clean, instrumented funnel that drives revenue and improves over time.

What you will own:

• Full ownership of digital-product funnels: onboarding, web-to-app flows, webinars, checkout, upsell/cross-sell/downsell journeys, and back-end offers.
• Rapid execution: convert scoped concepts into live landing pages, organic content, ad assets and emails within a 24-48 hour sprint for high-priority work.
• Paid acquisition: plan, launch and optimise campaigns across Meta, Google channels; input into creative briefs, draft copy and consult on account structure to hit CPL / CPA / /ROAS targets.
• Landing pages and web QA: brief  and iterate pages in Webflow or our proprietary web building platform; ensure fast load, clean forms, GA wiring and flawless QA.
• Copy and messaging: craft landing pages, emails, short-form hooks and ad copy in brand voice using proven frameworks.
• Experimentation: design and run A/B and multivariate tests, document learnings, and scale winners.
• Analytics and attribution: own UTMs, source/medium hygiene, event instrumentation, weekly funnel reads and revenue attribution.
• CRM and lifecycle: design and run automated email and in-product flows to improve activation, retention and LTV (Klaviyo)
• Portfolio management: manage timelines, tests and deliverables across 5–10+ concurrent brands.
• Strategy from insight: review quantitative data, market trends and qualitative customer feedback to create prioritised plans and growth strategy that inform tests and roadmaps.
• Process and SOPs: implement brief → build → QA → launch discipline and build repeatable workflows to scale execution.

Outcomes in the first 90 days:

You will…

• Ship conversion assets across our portfolio. Landing pages, emails campaigns, email flows, lead magnets, ad campaigns
• Improve CPA and CPL on the brands you’re responsible for
• Are able to help scale ad spend on the brands you’re responsible for
• Deliver weekly funnel reports and next-test recommendations
• Are comfortably managing a pod of 6-10 creator brands

What success looks like in 6-12 months:

• A repeatable experimentation cadence with documented wins and clear playbooks.
• Reduced CAC and faster CAC payback across key digital products.
• Material uplift in activation and onboarding conversion.
• Improved retention and LTV via lifecycle programs.
• Trusted dashboards and reporting used by leadership to guide investment.

Core metrics you will own:

• Qualified leads generated, CPL and lead quality.
• Booked revenue and revenue attributed to funnels.
• Activation rate and onboarding conversion.
• CAC, CAC payback, LTV and retention / NRR.
• Show / booked call rate for lead gen flows.

Required experience & skills:

• 4+ years in growth, performance or digital marketing, preferably with B2C subscription, courses or creator-led digital businesses.
• Proven experience building or optimising landing pages and funnel assets quickly in Webflow.
• Strong paid media experience: creative briefing, copy, account structure and optimisation.
• Practical knowledge of experimentation frameworks and A/B or multivariate testing.
• Excellent analytics skills.
• Experience with marketing automation and CRM tools such as Klaviyo.
• Strong copywriting skills and content ops experience.
• Highly organised and able to manage multiple brands and projects at pace.
• A data-first mindset: you use market signals and customer feedback to form strategy and prioritise work.

Nice to have:

• Experience with MS Clarity, Google Analytics, Webflow, Zapier, Klaviyo, Meta Ads Manager, Foreplay.
• Background in low-ticket lead gen + ascension models.
• Experience managing $20K–50K+ per month ad spends.

The kind of person we're looking for:

• A builder, not just a strategist: ships fast, iterates quickly and fixes live.
• Data-first and outcomes-focused: brings insight-driven proposals, not opinions.
• Ruthless QA and calm under pressure during launches.
• Excellent communicator and collaborator across product, creative and commercial teams.
• Curious, resilient and proud of high-quality output.
• Someone comfortable operating across a portfolio of clients. 

How we work & reporting:

• Reports to Director of Growth Marketing. 
• Partners closely with Product, Commercial, Customer Success and Creative.
• Fast-moving, metrics-driven culture with autonomy to run sprints and an expectation to document learnings and scale winners.

Performance & growth path:

• Performance is tied to qualified leads, conversion quality, booked revenue and funnel velocity.
• This role is foundational; high performers will build and lead a specialist growth team as revenue scales.