Creative Strategist

The Role

We are searching for a talented Performance Creative Strategist to make a significant impact across Paid Social. In this role, you'll lead the development and execution of innovative paid social creative, focusing on Meta, (Instagram & Facebook) & TikTok, to elevate our brand presence and drive exceptional ROI for our paid social ads. This is an exciting opportunity to join a dynamic D2C brand growing at pace. You will be creative and analytical, being able to communicate a clear message through creatives and determine the best ways to vary content for different audiences.

Key Responsibilities

• Creative Leadership: Lead and own end-to-end creative ideas for always-on paid social campaigns, ensuring fresh ideas, brand consistency, and skilful writing to drive increased sales, brand awareness, and overall brand equity.
• Campaign Development: Develop and execute social media creative strategies that align with our brand's business objectives. Conceptualise and pitch creative ideas for TikTok, Facebook, and Instagram ad platforms, including UGC, high-production ads, motion graphic ads, and static design ads.
• Data-Driven Insights: Utilise creative data to measure and report on campaign performance. Provide actionable insights and recommendations to optimize future campaigns and improve performance.
• Content Creation: Lead ideation, build storyboards, create visual mock-ups, and drive the content concepting process. Write and edit ad copy and scripts for a variety of formats, including UGC, design, and video ads. Create intricate and in-depth briefs for UGC creators.
• Collaboration: Work closely with editors and media buyers to ensure the quality and effectiveness of creative deliverables.
• Optimisation: Understand what makes creative convert and continually optimise creative performance within ad campaigns on Meta, TikTok, Facebook, and Instagram.
• Trend Awareness: Stay updated on industry trends, market research, and consumer insights to inform our creative strategies. Establish authority on creative best practices and thought leadership within the paid social space.
• Project Management: Manage multiple projects at once, prioritising and delegating tasks as needed to ensure timely and effective delivery of work.

Requirements

• At least 2 years of Proven experience as a Performance Creative Strategist or in a similar role, preferably in a direct-to-consumer or e-commerce environment.
• Strong understanding of paid social media advertising platforms, particularly Meta (Facebook, Instagram) and TikTok.
• Strong analytical skills and experience with data analysis and reporting. Excellent communication and presentation skills, with the ability to clearly articulate creative ideas and strategies to clients and internal teams.
• Knowledge of current trends in videography, paid social, and digital marketing. Strong understanding of social media platforms and their respective video requirements.
• Data-driven mindset, with the ability to analyse and act on performance metrics.
• Experience collaborating with creative teams to produce high-performing ad content.
• Exceptional organisational and multitasking skills, with attention to detail.
• Excellent communication and teamwork abilities.
• Familiarity with tools for campaign tracking and performance analysis.

Preferred Experience

• Background in fitness, sporting goods, or e-commerce industries.
• Experience in a high-growth start-up environment.
• Passion for fitness and home workouts.

Benefits

• Rewarding Salary + Benefits.
• Flexible remote working — work from anywhere in the UK.
• An incredible hypergrowth environment with opportunities for career advancement.
• Generous paid holiday allowance.
• An opportunity to be part of a team revolutionising the fitness industry with innovative products.