Job Title: Brand Community Strategist
Contract: 12 Months
Location: Remote Australia
Job Description:
- We are looking for a Brand Community Strategist to support the Australian market. While many brands know how to buy ads, very few know how. This role is designed for a community-obsessed strategist who can bridge the gap between corporate marketing objectives and the authentic, often-unfiltered world of communities.
- As a Brand Community Strategist, you will serve as a subject matter expert supporting brand partner requests across their community journeys and building their trust in us as a marketing platform. You will partner with our sales teams to respond to inbound partner needs, recommend where and how brands should engage, advise on community etiquette, and guide overall community activation strategies. You are part creative strategist, part community diplomat, and part consultative educator.
Core Responsibilities:
- Organic Strategy & Recommendations: Respond to partner requests by advising where and how a brand should engage organically across. Deliver tactical community engagement recommendations tailored by specific use cases, such as customer care, fandom, and organic campaigns.
- Copywriting Education & Enablement: Educate brand teams on best practices for tone and voice, providing guidance on copywriting for posts, comments, and AMA responses.
- Moderation & Community Guidance: Advise brands on moderator outreach, navigating community rules, and adhering to moderation best practices to foster positive community integration.
- Profile Setup & Tools Activation: Guide brand partners through profile setup, verification, and utilizing listening features as key components of organic activation.
- Cross-Functional Collaboration: Support partner requests in partnership with Sales and Client Partner teams, helping brand marketing teams navigate internal approvals while understanding unique ecosystem.
- Product Feedback: Synthesize trends and insights from partner inquiries to feed back to Product and Engineering teams, helping improve tools for brand presence.
Qualifications:
- 4–7 Years Experience: Background in community management, social media strategy, or agency-side consultative account support.
- Consultative Partner Support: Proven capability to handle diverse incoming partner requests and translate complex internet culture into actionable marketing guidance.
- Platform & Execution Expertise: Hands-on understanding of profile setup, account verification, community moderation dynamics, and listening tools.
- Strategic Empathy & Marketing Literacy: Ability to anticipate community sentiment and explain how organic community health supports broader marketing funnels.
- Self-Starter: Comfortable working in the "gray area" to guide brands through dynamic, non-standardized requests.
- Education: BA / BS degree or equivalent work experience.
