Marketing Director

1. Marketing & Growth (B2C)

● Plan and execute micro-influencer campaigns end-to-end.

● Identify, negotiate with, and manage creators.

● Build and maintain a monthly influencer and content calendar.

● Coordinate with Meta Ads and Google Ads management teams to align campaigns, creatives, and tracking.

● Work closely with the Social Media Management (SMM) team to ensure consistent and effective content distribution.

● Improve existing lead flow and optimize existing pipeline.

● Manage WhatsApp, Google/Trustpilot reviews, FB Groups, Reddit etc.

2. Brand Building & Trust Development

● Collect and publish video testimonials and written case studies from successful clients.

● Build and maintain a “Trust Center” on the website featuring proof, stats, and success stories.

● Publish approval statistics, outcomes, and performance summaries across web and social channels.

● Coordinate weekly livestreams and Q&A sessions with attorneys or internal experts.

● Maintain consistent brand voice and positioning across all marketing and communication touchpoints.

3. Sales Enablement

● Collaborate with the sales/closing team to understand objections and pipeline needs.

● Create and maintain sales support materials: FAQs, comparison charts, proof decks, objection-handling docs, and case compilations.

● Design and optimize pre-call warm-up content and follow-up sequences to improve conversion rates.

● Work with product and operations teams to ensure offers and messaging are clearly represented in marketing assets and funnels.

4. B2B Campaigns & Partnerships

● Design and execute B2B campaigns aimed at consulting firms, HR teams, and companies hiring international talent.

● Create outreach strategies and materials to position Jinee as a visa support and immigration partner for firms and companies.

● Target consulting firms and offer them Jinee’s resources and visa support for their talent and clients.

● Target company HR, talent acquisition leads, and business leaders to offer immigration support, including positioning O-1 and similar options as strategic alternatives or complements to H-1B.

● Build outbound lists, outreach messaging, and follow-up workflows tailored to B2B audiences.

● Develop pitch decks and partnership proposals for corporate and consulting partners.

5. Talent Bridge (Staffing) and HR Consulting

● Support the development of the Talent Bridge arm (staffing and talent placement) by identifying companies needing specialized talent and international hires.

● Coordinate the matching of Jinee’s candidate pool with partner company requirements. ● Assist in defining and marketing HR consulting services for companies (global talent acquisition, international hiring guidance, visa advisory support). ● Help structure and promote joint offerings where Jinee provides immigration support alongside clients’ internal HR or consulting services.

6. Community & Collaboration Management

● Build and manage partnerships with WhatsApp and Telegram group admins in relevant communities (tech, international talent, immigration-focused groups).

● Develop and manage collaborations with universities, bootcamps, and education providers for webinars, workshops, and informational sessions.

● Manage collaborations with law firms and other complementary companies to offer pre-filing support, filing support, and joint service offerings.

● Create and maintain a centralized collaboration calendar for law firms, partner firms, consulting partners, and community partners.

● Ensure regular communication, follow-up, and performance tracking of all partnership activities.

7. Reporting & Analytics

● Track and report on key performance indicators including lead volume, CAC, influencer ROI, B2B outreach activity, and funnel performance.

● Maintain dashboards and weekly reports for leadership, with clear recommendations for optimization. Requirements Must-Have

● Proven experience in marketing or growth roles with clear execution responsibilities.

● Experience managing influencer or creator campaigns.

● Experience coordinating with Meta Ads and Google Ads management teams.

● Experience working with SMM or social media management teams.

● Demonstrated experience in B2B marketing, partnerships, or outbound campaigns.

● Strong project management skills; able to manage multiple campaigns and partnerships simultaneously.

● Excellent written and verbal communication skills.

● Ability to work independently in a fast-paced environment with minimal supervision. Nice-to-Have

● Experience in staffing, recruiting, HR tech, or professional services.

● Exposure to immigration, legal services, or online education sectors.

● Familiarity with CRM tools (HubSpot, Pipedrive, GoHighLevel, etc.).

● Experience running webinars or co-branded campaigns with partner organizations.

● Understanding of brand development and strategic positioning.