Graphic Designer

About Kroma Wellness

Kroma Wellness is redefining how we nourish our bodies and elevate our daily rituals. We believe in the transformative power of clean, functional nutrition, delivered through beautifully curated products and experiences that fit seamlessly into modern lives. We're growing fast and looking for passionate team members who thrive in a mission-driven, collaborative, and creative environment.

Position Overview

We’re seeking a talented and versatile Graphic Designer to elevate Kroma’s visual storytelling across all digital and print channels. This role is ideal for someone who is passionate about wellness, understands the DTC landscape, and can balance brand consistency with creative innovation. You'll be a key player in crafting beautiful, conversion-friendly assets that support campaigns, product launches, and our growing community.

Key Responsibilities

Email Marketing & Campaign Design

• Design weekly branded emails including marketing campaigns, automated flows, product launches,and educational content
• Create engaging imagery for email and SMS campaigns
• Develop mobile-responsive, on-brand email templates
• Design email/SMS opt-in forms, gated content, and site conversion assets

Social Media & Content Design 

• Create monthly social content packages
• Design carousel posts focused on education, product, and lifestyle
• Build design systems and templates for social branding, UGC, and testimonials
• Adapt creative for multi-platform use

Digital Advertising Design

• Design monthly creative suites for Meta, Google, Pinterest 
• Deliver multiple ad versions and sizes
• Design high-converting landing page assets
• Support A/B testing of creatives

Website & Digital Assets 

• Design homepage banners, product photography layouts, landing pages, and new modules
• Develop icons, illustrations, popups, and overlays
• Collaborate on UX-enhancing updates and seasonal refreshes

Long-Form & Educational Content 

• Design downloadable guides, eBooks, and other gated resources
• Create presentation decks and digital/print collateral
• Produce blog graphics and branded educational visuals

Required Skills & Tools

• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Proficiency in Figma
• Strong understanding of responsive and mobile-first design
• Familiarity with email marketing platforms and specs (e.g., Klaviyo, Mailchimp)
• Excellent typography, layout, and composition skills
• Basic animation/GIF creation a plus
• Photo editing and retouching
• Balance multiple deadlines with speed and precision
• Contribute to creative brainstorms and cross-functional campaign planning
• Maintain organized files, templates, and version control
• Uphold brand integrity while exploring innovative visuals
• On-time delivery of high-quality assets
• Impact on campaign performance (CTR, engagement, conversions)
• Strong communication and collaboration
• Creative innovation within brand guardrails

If you're a strategic designer with an eye for aesthetics and a passion for wellness, we’d love to hear from you.